One of the most important aspects of a sales representative’s job is lead qualification, and the primary way this is done is by asking questions. However, while a simple question might give you a lot of information, is it giving you the right information?
Topics: Adaptive Sales Enablement, right message to the right person, sales enablement platforms
The Checklist to Enable Sales and Marketing Efficiency
Posted by Kent Potts on Apr 4, 2014 8:55:00 AM
All successful organizations know that to enable sales and marketing they need to speak to each in order to have a comprehensive understanding of the sales landscape. One cannot survive without the other. But, we still see disconnects between sales and marketing teams every day. That is why we’ve identified the essential transactions of information that need to happen between sales and marketing:
Topics: enable sales and marketing, right message to the right person, perfect sales message