Renewed interest in account based marketing (ABM) with integrated sales and marketing automation technologies has sparked a wave of personalized digital content innovation.
ABM is no longer a strategy reserved for major enterprises, many are now applying ABM across their sales process for a variety of client types.
Today’s article concludes our mini-series on ABM with examples of ABM in a B2B digital sales process.
Topics: sales enablement, sales process, effective sales, sales success
As interest in account based marketing continues to reach new heights in 2016, businesses are racing to adopt the right set of strategies needed to integrate ABM into their digital sales process.
The benefits of ABM are clear, and those already mapping buyer personas and creating digital sales content for inbound lead generation are best positioned to implement an ABM strategy.
The challenge with ABM is trying to apply a completely new approach to a strategy (content marketing) that many are still wrapping their heads around.
Today’s article explains when and why you should implement an account based marketing strategy.
Topics: sales process, effective sales, sales success
Ever been in a conversation with a prospect and found yourself unable to handle their objections?
Topics: effective sales, training process
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
