Any top Sales exec knows that good sales reps are a rare commodity and outstanding sales reps are few and far between. So what can you do to ensure that your sales force is high performing? Thomas Edison once said, “Genius is 1% inspiration and 99% perspiration.” Ask any successful Sales exec, and they will vouch for it.
Sales teams could be radically improved across any organization by putting in place a few straightforward principles. The following guiding principles aren’t easy to achieve and in no way do they substitute Edison’s formula, but if you use them consistently, you can reap substantial rewards.
