Why is PowerPoint still the best tool for showing content in meetings?
PowerPoint is the most useful and available way to build and present visual aids and content. Here are some of the advantages highlighted:
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Easy to build your own template that’s colourful and has attractive designs
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Easy to rearrange slides in the presentation
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Easy to present and engage a large audience
PowerPoint is accessible, which means it’s easy to learn and use even for the novice. It’s flexible, meaning the same document that is used for a presentation can be shared online or emailed. PowerPoint is easy to read because they are primarily visual and tend to be more easily understood and remembered.
PowerPoint is a useful tool for showing potential clients things that enhance what the speaker is saying. It illustrates the content by showing photos, graphs, charts, etc. It also highlights certain content from the speech such as major ideas or quotations.
Making the client a part of the presentation will only help you have a successful one. You want to keep your prospective client in full focus and you want to incorporate them into the flow of the presentation. Give them detailed scenarios of how the product will assist the client. This is easy to do using PowerPoint when you have endless possibilities of visuals and context you can integrate into it.
Having a strong sales plan will build credibility and support to help you reach your sales objectives. When creating your PowerPoint slides think of the S-S-S formula to move your prospective clients to action. First State your main points clearly. Then provide enough Supporting information to address your clients’ needs. Lastly, Summarize each main point of your message. Also another strong focus on PowerPoint is using visuals to compel and persuade. Having persuasive visual sales content can increase your chances in getting a sale.
Now how do you convert a PowerPoint presentation into a perfect sales pitch?
Sales reps use Skura SFX to improve their effectiveness in delivering product messaging to clients and prospects across all channels of engagement (face to face, email, web portals, web conferencing, social media broadcast). Our easy to use sales enablement solution will make your PowerPoint presentation mobile, so it can be distributed across a field sales force in minutes – now that is SPEED TO MARKET.
Sales reps can easily PRESENT, SHARE and TRACK PowerPoint content through the sales process.
- Present content the way it was intended with full animations and transitions intact.
- Share an entire presentation or individual slides or even create a custom assortment of slides from multiple presentations and delivery to the client instantly.
- Content analytics provides marketing teams invaluable insight into the content metrics and customer viewing behaviour allowing them to prioritize their activity and plan content opportunities going forward.
Overall, PowerPoint is the top content development tool because it is easy and quick to create compelling content. Combined with Skura SFX it will allow sales and marketing teams to quickly engage the audience, bringing SPEED TO MARKET to your product message and overall organization.
Google+ Tara Anderson
http://www.davegrayinfo.com/2008/05/22/why-powerpoint-rules-the-business-world/
http://www.utexas.edu/lbj/21cp/syllabus/powerpoint_tips2.htm
http://office.microsoft.com/en-ca/powerpoint-help/make-a-strong-sales-presentation-HA001140523.aspx
