In today’s market, sales diminution is one of the critical issues that can cause a company to lose its foothold in the market. There are various facets because of which sales decline and whenever that happens, management’s top priority should be to identify the root cause and eliminate it. This week we examine the top 10 reasons sales can decline in the face of effective content marketing.
Topics: analytics software, content management, sales performance management
How to choose the right metrics?
In today’s world, hundreds of metrics are available to gauge the performance of a company, and the main focus of management should always be on sales and marketing alignment, as they are responsible for driving the business. Therefore, using the right metrics to measure their performance is imperative.
But the main question is “Which metrics should I look at?”
Topics: predictive analytics, sales enablement techniques, data analytics
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
