Oakville, ON, February 2nd, 2012 – Since Skura Corporation launched the revolutionary SKURA SFX sales enablement solution in 2008, the sales solution has garnered global acclamation and today the company announced that SKURA SFX has surpassed 30,000 users worldwide.
Topics: Skura Corporation, Skura SFX, sales enablement software, ipad content CRM, tablet content crm
In today’s Pharma world the acronym CLM is typically associated with Tablet detailing. This is unfortunate because tablet detailing by itself does not equal CLM, although if used effectively can be an integral piece of an organization’s master CLM plan. Too many individuals including myself misuse the abbreviation almost every day whereby creating a negative connotation to the term. With that said, tablet detailing software does offer the ability to capture more granular detail of your sales interactions, enabling a more intelligent approach to future sales activity, but by itself will not close the loop. This is where I believe the whole “tablet detailing = CLM” confusion lies.
Topics: sales enablement software, clm, clm app, closed loop marketing, Pharma sales enablement, clm solution
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
