Marketers are unanimous regarding the benefits of mobile sales enablement in any marketing campaign. In order to cater to the requirements of salesperson that go out on the field, make customer contacts, and close sales, numerous mobile applications are available nowadays. However, not all of these applications are effective to the same levels. So, where lies the difference? An ideal application is one that fulfills certain criteria and make the job of representatives in the field easy, to say the very least. A clear idea regarding desirable features can help in the application selection process for maximum ROI.
Sales, marketing people face a number of challenges when trying their best to fulfill organizational goals. In order to help them in their endeavors, it is necessary to provide them with the latest innovation in technology. Mobile marketing makes it easy for representatives to access appropriate resources, get real-time information, and engage customers through videos for maximum effects. By using the best applications available today, it is possible to ensure a higher rate of success in the field.
Here is what to look for when choosing applications for Sales Enablement on a mobile platform:
Dynamic access to available resources
Go for an application that is much more than a simple conduit between resource base and the mobile device. An ideal application should be a dynamic and efficient system that allows representatives to find what they are looking for, fast. This is possible because the information remains contextualized and organized data based on customer environment. There is use of robust filtering or searching tools that ensure finding of appropriate data whenever needed. Go for an application that helps to share content or presentations with customers directly.
Reliable Access To Information When Required
The ideal mobile enablement application is one on which representatives can rely on in every condition. It is wrong to think that one is going to find optimal conditions in every scenario. Even in situations where effective Internet connectivity is not present, mobile applications should allow enablement of sales. Updating of data is present on a regular basis so only up-to-date information is available to customers even in an off-line scenario.
Go for an application that is compatible with different devices including conventional laptops and desktops. An ideal application never lets a representative down whatever the condition or available device. Think of unconventional places such as an airplane, and then find an application that works. This way it is possible to select the best mobile enablement applications and invest in them.
Get Measurable Results
Without proper measurement of sales effectiveness, it is impossible to gauge the success of a particular application in mobile enablement scenario. Companies use substantial budgets for creation of sales collateral that support such measurement processes. Even then, it becomes difficult to get measurable results that can help in effective planning of future marketing strategies for maximum benefits. Find mobile sales enablement applications that use incorporated feedback system for varied content. This includes comments or star rating systems that allow representatives to measure the success of their sales strategies and do future planning.
Google+ Tara Anderson
