Choosing the right content management system can be quite tricky. Unless you have specifically defined set of goals and requirements, you can be lured by fancy functionalities that you might never use. So, what are the things that you should consider for in a content management system?
Discussed herewith are important factors to weigh, while choosing the right CMS for your organization.
Core functionality: When people consider a content management system, they think it to be a solution for creating, editing, organizing, and deleting sales content. It is assumed that CMS performs only such functions, and often, the core functionalities are overlooked. Hence, before you pick a CMS for your sales enablement process, consider the basic functionality that you are looking for. Simultaneously, ensure that it is not complicated and offers easy understanding and usability. Skura SFX Grid enables instant access to relevant and compelling sales content, making it easier to manage and organize it with a view of diverse preferences of customers.
Managing sales content: Easy and proper management of files and images is an important factor to be considered in choosing content management system. For images, there should be basic editing tools that make it easier to edit or improve a file, depending on the preferences of the customers. It is also important to consider how the CMS is attached and uploading Word documents, PDF files and other images, and how they are being displayed to the end users. Skura SFX Viewer helps the sales force to organize and present compelling content on web-enabled device to improve sales effectiveness.
Customization and flexibility: Often, you will come across content management system that is inflexible and dictated by technology. It is important to have a CMS that provides utmost flexibility in the way it is retrieved, organized and presented to the end-users. It is customization and flexibility that makes CMS stand out, and reduces the time of sales force in organizational activities. Skura CMS increases the importance and relevance of sales content, helping the sales force to pitch potential customers with tailored content that is relevant and compelling to them.
User interaction: Getting customer feedback is an integral part of Sales Enablement, and your Mobile CMS should provide such functionality. At the same time, it is also important that the process is made easier by your CMS. It not only helps in sharing the content with your customers, but also makes it easier for them to review it and provide a feedback, if necessary.
Content review: A good content management system should provide the opportunity to organize, manage and review how the content is working for the company. The CMS is an effective game-changing analytics solution that gives in-depth insights and reviews on how the content is working towards improving the effectiveness of the sales team.
Multi-lingual and multi-website support: Consider whether your CMS provides multi-lingual and multi-website support functionalities, since it improves the effectiveness and impact of the content.
