There has been a lot of buzz and activity in the pharma industry regarding mergers and acquisitions with most of the largest players. It has been an incredibly active 2014 thus far and there seems to be more moves coming on the horizon. Additionally, some of the largest players in the market have announced major staffing cutbacks. This is an exciting time for pharma and a concerning one depending on what side of the fence you sit on.
Topics: sales enablement solution, sales enablement, multi-channel sales enablement
Some company owners and organizers have well skilled techniques to guide them through the path of success. They employ certain strategies that help in the growth of their organization. What is it, that’s making them so successful? Sales Enablement!
Sales Enablement is a term that collectively refers to measures and tools that are undertaken by the companies to enhance their appeal to the customers. This is done to ensure that the clients get to know the authentic information regarding the companies and their products, thereby increasing their sales number. In a nutshell, sales enablement refers to technology that ensures an efficient sales execution. This will bridge the gap between the planning of the strategies by the companies and their final implementation.
Topics: sales enablement solution, sales enablement software, sales enablement
Targeted messages, personalized content and more effective sales calls are just some of the benefits of sales enablement. When sales reps use sales enabling tools to communicate with HCPs, they are better prepared for the face-to-face interaction as well as the follow-up stages. When meeting with a HCP, a sales enablement platform works to enable Sales to create more effective and personalized presentations which elicit a positive purchase decision from customers.
Topics: sales enablement solution, mobile sales enablement, sales enablement platform
Today’s customers are more engaged than ever and are spending a majority of their time researching products and brands online before making a purchase decision. What’s more is that even after the accumulation of so much knowledge, they are still likely to abandon the decision-making process.
A customer’s decision is comprised of two elements. The first is their perception of your company, and the second is their perception of your product. With the billions of brand conversions happening daily, it becomes crucial to ensure that customers are hearing and saying good things about your company in an effort to differentiate yourself from the competition.
Topics: sales enablement solution, customer engagement, data analytics
Topics: sales enablement solution, mobile sales software, mobile sales solutions, mobile content management, sales content management, mobile sales technology, ipad sales presentation, mobile sales presentation, sales presentation ipad
In every company’s mind there is a topic that comes up about changing the sales game. The strategy of sales and marketing is more combined than ever and that is the big part of the change. Companies need to organize how they are advancing in sales on a consistent basis so that they don’t lose out on any new prospects.
In my opinion, sales enablement collectively brings sales and marketing together. I define it as technology that dramatically increases yours sales team’s productivity and effectiveness. Forrester Research defines sales enablement as a “strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return on investment of the selling system.”
Topics: sales enablement solution, mobile sales enablement, sales enablement software, Closed loop marketing iPad, sales enablement, sales enablement platform, closed loop marketing solution, closed loop marketing system, closed loopmarketingipad
SKURA SFX Mobile™ will run on ANY tablet device – anytime and anywhere.
Topics: digital content, sales enablement solution, SFX mobile, Skura Corporation
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
