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SKURA SFX Mobile™- Develop Once, Deploy Many

Posted by Kent Potts on Jan 10, 2011 11:00:00 AM

SKURA SFX Mobile™ will run on ANY tablet device – anytime and anywhere.

Oakville, ON, January 10th, 2011 – Skura Corporation, the leading provider of sales enablement solutions, recently launched the latest SFX product suite application – SKURA SFX Mobile™.

“Develop once, deploy many, was our design protocol for the creation of SKURA SFX Mobile. With over 80 new tablet hardware devices planned for release in 2010/2011, we chose to develop an application that is totally device agnostic with full online/offline capabilities”, stated Jeff Wessinger, President of Skura Corporation. “This means SKURA SFX Mobile will work on Apple iPad, Android Tablets, Blackberry Playbook, and any other new device that launches in the foreseeable future.”

This year’s Consumer Electronics Show (CES) in Las Vegas played host to the launch of over 80 new tablet devices. There is undoubtedly an opportunity for other tablets particularly with different screen sizes, operating systems, and device specific feature sets to enter the market. The sheer number of tablets based on Google’s Android software, makes it a platform that corporations cannot ignore. The Blackberry Playbook’s ability to play Adobe Flash content also makes it a device that cannot be overlooked, as a majority of corporate digital content has already been created in SWF format.

“Our objective was to create a platform independent application without developing device specific code. This will be accomplished by using W3C compliant technologies, including HTML5, and Javascript” commented Gordan Bakalar, CTO of Skura Corporation. “SFX Mobile is truly a unique application. It takes full advantage of hardware specific features, such as touch gesturing, allowing for more engaging interactivity from the same code base. SFX Mobile works online or offline for an anytime, anywhere user experience. In essence, we have future proofed this application from any hardware or OS changes that will take place over time.”

The SKURA SFX Sales Enablement solution delivers sales content management (SFX Viewer™), personal and non-personal cloud presentation delivery (SFX Webflow™), and predictive analytics (Channel Mix Optimizer™) through intuitive and addictive interfaces. It has never been easier to publish, manage, distribute and present personalized digital content to radically improve your sales conversation.

The SKURA SFX product suite will help your organization hone value propositions and improve client relationships by delivering the right information, to the right person, at the right time, in the right place, through the right channel.

To learn more about SKURA SFX Mobile™ and the entire SKURA SFX product suite please visit our NEW website at www.skura.com or contact sales@skura.com.

About Skura:

Founded in 1996, Skura has grown into an international company with satisfied customers around the globe. Headquartered in Oakville, Ontario, Skura also has offices in the US and Europe.

Skura clients benefit from our unique value proposition as a provider of Sales Enablement solutions.  As a recognized leader of software products and services, like the SFX™ Suite, Skura holds an envied reputation as an award winning provider of innovative sales and marketing solutions.

For additional information, call 1.866.722.2040, or visit www.Skura.com

Topics: digital content, sales enablement solution, SFX mobile, Skura Corporation

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