There has been a lot of buzz and activity in the pharma industry regarding mergers and acquisitions with most of the largest players. It has been an incredibly active 2014 thus far and there seems to be more moves coming on the horizon. Additionally, some of the largest players in the market have announced major staffing cutbacks. This is an exciting time for pharma and a concerning one depending on what side of the fence you sit on.
Topics: sales enablement solution, sales enablement, multi-channel sales enablement
Detailing refers to the process of salespeople informing healthcare professionals of the details about a drug. eDetailing refers to the same transfer of information, but denotes the implementation of digital detailing applications and a host of other digital sales aids to communicate. eDetailing solutions can remove the need for face-to-face detailing altogether, or eDetailing solutions can enhance face-to-face exchanges. Remote selling and face-to-face selling each create completely different exchanges between pharma sales representatives and healthcare professionals, and there are benefits to both methods. Which one is right for you?
Topics: edetailing, digital detailing, digital sales aids, edetailing solutions
Creating compelling and memorable presentations enables sales reps to deliver engaging content to health care professionals (HCPs). Best-in-Class performers know that an effective eDetailing strategy works to keep customers interested and engaged. Re-imagining, re-inventing and re-defining the sales process has now become a reality for top performing sales reps which have found a way to deliver more creativity and innovation when engaging with customers.
Topics: edetailing pharma, e detailing pharma
Count yourself lucky if you are a marketer or sales professional that is tasked with marketing and selling in the pharmaceutical marketplace. These professionals face extremely tough and unique challenges that many markets do not face. Some of these challenges include:
Topics: mobile sales enablement, closed loop marketing, customer engagement, Adaptive Sales Enablement
There is a lot of discussion in pharma today about increasingly competitive market dynamics, changing economy, increased regulation, and a host of other challenges. The result of all this discussion? Lots of new sales approaches, marketing strategies, increased investment in interactive content, and adoption of new technology, but little customer / new customer engagement.
Topics: customer engagement, Adaptive Sales Enablement, closed loop marketing platform, multi-channel engagement, engaging your customers
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
