Creating compelling and memorable presentations enables sales reps to deliver engaging content to health care professionals (HCPs). Best-in-Class performers know that an effective eDetailing strategy works to keep customers interested and engaged. Re-imagining, re-inventing and re-defining the sales process has now become a reality for top performing sales reps which have found a way to deliver more creativity and innovation when engaging with customers.
It’s not always easy for sales reps to deliver an exceptional customer experience. While marketing keeps busy rolling out new campaigns, nurturing campaigns and generating more leads, Sales is doing nothing but waiting for marketing to pass off the sales-ready leads. This is why it is often hard for Sales to close more business – they don’t have the materials or the resources to go beyond traditional methods of selling. 
And they aren’t alone. Many companies are striving to generate demand and nurture leads, but more often than not they aren’t focused on changing the customer experience. This is how Best-in-Class performers stay ahead – they don’t focus on receiving leads, they are working together with marketing to build better campaigns and delivering better customer experiences.
Top performers understand the real opportunity behind maximizing the customer experience and engagement by using tablets. Committing to innovation determines how well companies can master the use of technology. They understand that it’s time to innovate and go beyond conventions – and ultimately transition towards eDetailing.
eDetailing has arrived as a welcoming solution for pharmaceutical companies that are looking to connect with HCPs in a more effective way to enhance the impact of their communication strategies. Everything from targeted emails to live online product presentations, pharma companies that realize that investing time and resources on building strong eDetailing strategies can get their products in front of HCPs. EDetailing offers sales reps the opportunity to establish brand awareness, own a space in the consumer’s mind and facilitate the sales process.
Best-in-Class performers are seeing positive results from HCPs. Instead of paper-based details explaining products and complex issues, eDetailing has become the more superior innovation. EDetailing allows pharma companies to provide 24/7 access to Web portals, social media and other multichannel engagement avenues so physicians can find key product information on their own terms and on their own time. They have even become enabled to find the information that pertains to them during a sales call. The tablet has allowed HCPs to take charge in the face-to-face interaction and extract the data they need most. In doing so, Sales has gained the ability to come back to marketing, show them what data was most interesting to the customer, and build marketing content around this information.
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