Many marketers are unsure how to harness the power of digital engagement via mobile sales enablement. They know they need a form of digital engagement. But the concept of digital leading marketing efforts is still too unnerving and unfamiliar.
If I were to sum up the value of mobile sales enablement to marketers it would be this: Nothing gets a marketer closer to your customers than properly executed mobile sales enablement strategy. Nothing.
There are brands and industries that have already realized digitals power to transform their business and yield stronger customer engagement through a mobile sales enablement solution.
It is easy to recognize that your business needs a mobile sales enablement strategy. Digital tablet purchases by businesses will reach 13 million units this year, says Gartner, and more than tripling by 2016 to reach 53 million units. Creating 53 million opportunities for marketers to get closer to their customers. The analyst also predicts two-thirds of the mobile workforce will own a smartphone in 2016, and 40 percent of the workforce will be mobile. Marketers need to rethink the value of mobile sales enablement to put their brands and products in the hands of sales teams and customers.
Mobile has transitioned into a platform of NOW. Your sales teams and customers want information now and they want to interact now. This concept of immediacy has transformed mobile into a tool of action and transaction in a single swipe, click, or tap and gives marketing full insight of the effectiveness of sales strategies and developed content.
As sales team elect tablets as their screen of choice, marketers will have to adjust their mix to invest more in mobile sales enablement and less in other marketing and media channels.
Mobile sales enablement is not a trend that will disappear or diminish. It is a global movement that requires increased attention and budget allocation to fully realize the value it can offer marketers.
Go to where the customers are and reimagine your marketing strategy with mobile sales enablement leading the charge.
