In the information age, attention is our most scarce and precious resource. We give our finite attention to the information that is available when we need it, where we need it. Wait for the morning paper to land on your doorstep? Forget it, you’ll already be in transit to work thinking about to the e-mails piled up in your inbox. You’ll catch up on the news on a mobile app before the newspaper hits your driveway. You’ve canceled that print newspaper subscription and traded it for a New York Times iPhone app. If a resource isn’t available to us at the time when we’ve scheduled to give it attention, it’s not for us. 
Physicians are no different: they are willing to interact with pharmaceutical reps when they have the attention to give. Before, sales reps waited for hours in a reception room for the tiny window of time when a physician had a moment to focus on their presentation. They’d be allotted a brief moment to quickly make their case, and then they were shooed out of the way.
Now, pharma reps are finding ways to be available at the precise moments when physicians need them by using convenient digital platforms. They’re harnessing eDetailing to approach physicians and remain accessible on electronic, interactive media platforms. No more waiting rooms. With eDetailing, reps are at the physician’s virtual doorstep at a moment’s notice when they’re called on, and they’re out of the way when they’re not needed.
Once you’ve captured the undivided attention of a physician, don’t squander it. Make yourself available with digital sales aids in the following ways: with quality content, in a consistent format, with easy mobile access, and provide support when needed. Are your pharma sales and marketing teams on par with the best?
Maybe eDetailing is for you.
