Web content is produced, edited and rewritten on an ongoing basis. While this allows for information to be fluidly updated with the newest facts, it also allows false information to exist, published online. When physicians who are potential clients surf the web to learn about pharmaceutical products, floating misinformation can deny pharma reps a sale.
Why are people turning to Wikipedia for pharmaceutical information? It’s similar to late-night eating. If the chic health food boutique were open at 3 in the morning, perhaps you’d stop in for a nourishing bite to eat on your way home from a night out. As it isn’t open, you stop by McDonald’s for a Big Mac instead. You don’t stop at McDonald’s because it’s what you would prefer to eat or because you believe it will nourish your body better than another restaurant. You stop there because that’s what’s available when you need it.
In the same way, people turn to Wikipedia pages or third-party write-ups because they are always accessible, and pharma reps are not. Employing eDetailing is a way to keep Health Care Professionals from running into third-party misinformation on the web. eDetailing allows pharma sales reps to provide 24/7 access to Web portals and engagement avenues so physicians can easily find true and up-to-date product information when they’re looking for it. If your information is accessible, reliable, and factual, physicians and potential clients will have no motivation to seek it elsewhere.
Does your pharma sales team close shop too early? Stay open 24/7.
