Have you ever seen a product or walked through a store and thought to yourself, “who on earth would purchase that?” Truth is, no matter how useless you think a product may be, someone out there thinks it will solve a pressing problem of theirs.
This week we examine the role that the decision journey plays in buyer awareness and overall communications planning.
Topics: digital content, sales enablement, sales and marketing alignment
Current State of the Selling Process
The reality of today’s sales process is that sales reps just aren’t using the content supplied by marketing teams. In fact, a recent study by IDC states that as much as 80% of the content created by marketers isn’t used by sales reps (Source: Sales Force, 2015). You might be wondering, what exactly is wrong with our content? Today we examine this challenge and why sales reps should not be creating content.
In my previous post, Understanding a Seamless Omni-Channel Sales Process, I discussed what having a successful Omni-channel strategy entails (in case you missed it, you can find that post by clicking here). Creating an effective Omni-channel strategy, however, might not be as easy as you think. I’ve complied a list of 5 ways that sales enablement software can assist you in successfully implementing Omni-channel for your business.
Topics: digital content, sales enablement, multi-channel engagement
It’s no secret that buyer personas are an integral component of business communication planning, and though the idea of a persona is conceptually straightforward, few are actually familiar with the practice. At the very least, many struggle to understand the best practices with respect to personas and how they can positively affect certain business goals.
Topics: digital content, content management, data analytics
This week we take a look into how to choose the best sales enablement software for your company and customers. Choosing the right platform can feel like a daunting task. This post will break down some key aspects to look for in a software system to help set you up for sales enablement success.
Topics: digital content, sales enablement solution, sales enablement best practices
The CMO role is changing, yet at the same time is becomming more of what it's already been. The question is whether you see marketing as a game of american football - turnbased, hard-hitting, and regimented, or hockey - high speed, quick plays, and persistent awareness? This post will take a fresh look into this ever evolving role, and provide 5 suggestions for what the CMO should focus on.
Topics: digital content, closed loop marketing, content marketing, sales and marketing alignment
Topics: digital content, ipad edetailing, skura detailing platform, engaging content, mobile user experience, ipad edetail, perfect sales pitch
In business we see it time and again when a company decides to launch a brand new sales enablement initiative. Marketing churns out a bevy of fresh collateral: sell sheets, PowerPoint presentations and more. They post it all onto a shiny new sales portal and give reps access. The company waits for the money to roll in. It never does. The sales reps stick to the stuff they’ve written out themselves, and rarely even touch the portal. The whole team deems the sales content management initiative a failure.
Topics: digital content, real sales enablement, content management solutions
By Dan Greenberg (Originally posted on FastCompany.com)
Axe body spray, once the embodiment of inane advertising, recently made a tectonic shift in its branding when it launched its “Make Love, Not War” Super bowl spot with a surprisingly poignant message and conspicuous lack of sleaziness.
Why the switch? Because we are in the midst of a meaningful content movement. From both the creative and technological side, modern media is undergoing a paradigm shift away from vapidity and towards to deeper meaning. This fundamental shift is no more apparent than on the Internet.
Topics: digital content, content management, content solution, meaningful content
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
