In chess, experts refer to the opening, the middle game and the endgame. The best chess players are skilled at all three, and have spent years of practice to get there. The world of sales isn’t too different. You need an opening, a middle game and an endgame. In truth, you don’t even need years of practice to get there—but you do need sales enablement solutions.
Opening
Unlike in chess, where both sides start with the same pieces, in sales you choose your team. That’s why hiring and training are so crucial: it can be the difference between a surefire win and a guaranteed loss. Once the team has been assembled, you’ll want your employees to have the right tools and the right strategies. For instance, you’ll want them to know when in the sales cycle to contact a potential client. And you’ll want them to have a complete profile of the prospect before they even pick up the phone. With a sales enablement app, you can give them all that and more.
Middle game
From the moment your salesperson picks up the phone, he is telling and shaping your company’s story. Whether that story falls flat or sings brightly will determine success and failure. How can you ensure that you tell the correct story? Again, sales enablement solutions can help. They can help illustrate what factors influence a client’s preferences. They can help your company tailor its message to each new client. And by linking CRM with a sales enablement app, they can ensure fluid communication from top to bottom.
Endgame
There’s nothing worse than losing a game you thought you had in the bucket. Because of bad reporting or because of lost paperwork, a game can turn south at rapid speed. Sales enablement solutions can ensure this never happens to you. With CRM linked to a sales enablement app, all reporting is automated. Orders are tracked; duplication is eliminated; and the bottom line shoots skyward.
When it comes to winning your game, consider deploying a sales enablement app. It’s a no-brainer, a certain checkmate.
