If you’ve seen a video clip of the sun setting below a desert horizon where time passes on fast-forward, and each movement looks unusually pronounced, you’ve likely seen a creation of time-lapse photography. Perhaps you’ve seen a construction project captured by time-lapse photography, and watched a home appear in a 30-second clip that shows the building action, from the lay of the foundation to the finishing touches on paint.
To create a time-lapse clip, photographers take hundreds of single photos of a sunset in action, for example. You’re viewing hundreds of single frames played together one after another, quickly. The method creates the illusion of a lengthy video played on fast-forward.
With the time-lapse technique, normally unnoticed movements become the focus of the show, like the small, subtle motion of stars moving across a dark night sky. The speeded playback creates an impression of smooth, steady motion.
Such is the typical experience with sales enablement success: small, incremental changes seem unrelated and inconsequential when they’re implemented. But, when placed all together, the campaign builds speed. When sales enablement starts to yield big results, it’s apparent that each separate “snapshot” initiative was necessary to create the artwork of sales enablement success.
Snapshot: The time you spend to create uniform onboarding for your sales reps helps to cut the ramp up time between onboarding and effective selling for new employees.
Snapshot: The resources you invest in create an open channel that works between your sales and marketing teams. The communication creates a quicker sales cycle.
Snapshot: Investing in predictive selling capabilities allows reps to prepare better for their pitches, and they have higher impact sales meetings.
Snapshot: Implementation of advanced selling tools, like digital presentations and remote selling capabilities, makes your reps stand out for availability and presentation.
Each small snapshot initiative takes time to develop and integrate. Take heart, all who are in the middle of a sales enablement initiative! Right now, you’re building a portfolio of single snapshots. When the efforts pay off and blend together for sales enablement success, you’ll behold the masterpiece.
Are you ready to make a few small changes?
