As a sales enablement company we are often asked the simple question of 'Well, what is sales enablement?' The struggle is that there has never been a simple answer.
The digital sales technology landscape, and sales enablement, are constantly changing and evolving, meaning that a definition that applied in the past may not accurately depict sales enablement today and tomorrow.
Today sales enablement technology serves multiple functions including: digital content management, multi-channel sales capability, and closed-loop marketing analytics. As well as providing companies with the quantitative benefits of reducing unneccessary costs and elminating wasted time.
With the overwhelming number of technologies and information out there it can be quite difficult to answer the question 'what is sales eanblement?', so we've decided to create an infographic to help others understand. Here is our beginner's guide to sales enablement.
Are you interested in learning more about sales enablement? Download a free copy of Chapter 1, 'New Approach to Sales: Adaptive Trust-Based Selling', from our eBook.
Are you already thinking about your future and whether or not purchasing a sales enablement solution is right for you? Check out our blog where we explain how to pick the best sales enablement solution for your business.
And finally, if you're ready to jump right into sales enablement, request a demo below and let one of our sales specialists show you just how simple sales enablement can be.
