The healthcare sales landscape is changing, it has evolved significantly since the early days with several competing trends adding friction to the already complex and time-strained sales process. How can our pharma sales reps (PSRs) overcome these challenges and achieve effortless sales success?
We've researched recent trends including declining access to healthcare providers (HCPs), declining trust of pharma companies, increasingly strict budgets, and smaller sales force sizes. All of these trends are putting pressure on PSRs, to improve their efficiency, performance, and customer engagement.
To meet these challenges, PSRs need to be adaptive in real time in order to stay afloat in the new healthcare sales environment; we’ve searched the web and curated these 7 habits of highly effective pharma sales reps.
The following infographic is based on one of our previous articles, click here to read that article in full.
Truly effective pharma sales reps must deliver value to their healthcare providers, patients, prescribers, etc. regardless of the medium or channel of delivery. For more information click here to find out why a multi-channel strategy is a must have for pharma.
In order for PSRs to effectively engage in compelling conversations with HCPs and provide them with content and information that will support their needs, they must be armed with the right sales tools. Sales enablement is a excellent solution for pharma companies and their sales reps. If you're interested in learning about how sales enablement can transform your sales process, empower your sales reps, and drive sales and marketing alignment. Then download a free copy of chapter 1 from our eBook below.
Or request a demo below and let one of our sales specialists show you how SKURA can ensure that your pharma sales reps deliver on all 7 habits with the help of a pharma sales enablement solution, and help you embrace the digital healthcare revolution.
