The words we know and love require a vowel or two to function, and they most certainly do not include numbers. It’s no wonder that the majority of the Internet population takes a mental vacation when words like “HTML5” start cropping up.
Unless you’re one of those geniuses burrowed deep in an Apple store or you are otherwise technologically gifted (or burdened, depending), then you have likely decided that there’s no use filling your brain with technology terms that are thrown out every time you turn around. HTML5 might as well read, “skip this,” because you’re not listening.
HTML5 is here to stay, as per Steve Jobs’ fervent advocacy and forecast. Understanding what HTML5 means, at the very least, is worth the minimal effort of reading on. And, if you interface with the world of sales enablement, you may want to employ HTML5 as a sales enablement tool. I promise to keep the 0’s and 1’s out of this discussion.
HTML is an acronym for “Hyper Text Markup Language,” which means something very specific to those Mac guys. We online laypeople can understand it as this: creators of webpages write in a foreign language, and our computers read and understand the hidden messages. Our computers then translate that foreign writing into a display on our screen, which then appears to us as everyday websites with with video, or blogs with text, or even an interactive mobile application wherein the user launches wingless “Angry Birds” at swine with a slingshot.
Each update of HTML is numbered and marked by new exciting features. The HTML technology rarely changes. The last iteration, HTML4, came out in 1997, and remained until HTML5 replaced it in October of 2014. The newest version allows our computers to interact with us in inspiringly complex and elegant ways.
In the world of sales enablement, HTML5 advances offer big perks to sales teams who use mobile sales tools, like tablets. HTML5 tools allow for offline availability, which is perfect for the salesman on-the-go. It is compatible with all operating systems, including but not limited to Android phones, iPads, and laptops. HTML5 allows for simple video integration, whereby you may place a video directly on a PowerPoint slide. And, it allows for the newest and most impressive interactive presentations that seamlessly integrate video, internal links, audio, and more.
When you’re looking to adopt a sales enablement platform, ask about HTML5 capabilities. Cutting edge sales enablement platforms can automatically convert your imported content into HTML5 and display it on any device.
Is your sales enablement platform up-to-date with HTML5 conversion?
