Let’s set the scene. You’ve been closing business for as long as you can remember, but recently, you’ve noticed that you’re not getting quite the same response as you’ve once had. After some research into the latest trends in Sales, you find that you aren’t taking advantage of leading digital tools. Once you’ve realized that you haven’t been performing as well as before because others are making use of new technologies, you decide to search for the perfect solution to improve your sales efforts. And then you see that going mobile is the answer. And it’s the truth…
Top performers are finding themselves in an increasingly mobile environment. Ninety two percent of Fortune 500 companies are testing and deploying the iPad in an effort to increase sales. You might already know it, or you’re just on the brink, mobile is the future of Sales, and implementing Sales enablement solutions means adapting to the technological evolution.
Going mobile means either closing a sale or walking away with a lost opportunity. Customers have become so evolved, that they are well aware of the products they’ve set their sights on, the value these products can deliver, and what the climate is of the overall market. And as savvy as they’ve become, they’ve become just as smart about gaining control of the conversation on Sales Call.
So what does all of this mean?
As a sales rep, your end aim is to sell your product, and the value you offer is what will make the customer choose your product over the competition. This is why delivering a presentation with a ‘Wow’ factor has become so essential.
It’s important to remember that very few purchase decisions are made purely with the head. Customers have to be reached on an emotional level as well. Delivering value is key, and delivering an impressive presentation not only gets the message across, but also enables the customer to see the sales rep and her company as a forward-thinking organization invested in making the customer experience engaging and empowering.
Having a strong Sales Enablement strategy is no longer arbitrary or optional. It has become mandatory. And, if you build out the correct Sales Enablement strategy and use the right mobile technology to help you execute engaging conversations, you increase your chances of succeeding with customers.
Your sales team needs to embrace mobile technology. Digital tools will become your way of helping improve sales performance. There are no two ways about it - you’ve got to reinvent your technological strategy in order to stay ahead of the competition.
Now, go mobile, or go home!
