Previously we wrote an article explaining how the healthcare and life science industry is shifting to a patient-centric model. A model revolving around empowered patients, and outcome-based solutions.
We explained how patient-centricity is reinventing the way that pharma sales reps engage and interact with healthcare providers and patients, and how it can be used to improve the pharma sales process.
Patient centricity is more than just a new trend, or catchphrase, it is a crucial mandate that 90% of pharmaceutical executives believe in delivering.
We've created an infographic to answer some common questions about how to use a patient-centric model for pharma sales and marketing. The questions are:
- What is driving this change?
- How can we become patient-centric?
- What are outcome-based solutions?
- And how can we measure return on investment from these activities?
![[Infographic] How can patient centricity improve the pharma sales process ?](http://info.skura.com/hubfs/Blog_Posting/2016_blogging/June_Blogging/Patient_Centric/Infographic_Patient_Centric_Model.png "[Infographic] How can patient centricity improve the pharma sales process ?")
Pharma must evolve. Patient centricity is the future of pharma, and it starts with overhauled communications, omni-channel reach, and a keen focus on patient outcomes.
A pharma sales enablement solution can support and add value to the pharma sales process. If you’re interested in learning more about this solution request a demo and let our sales specialists show you just how easy pharma sales can be.
