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This week we analyze how streaming content provider, Netflix, is inspiring B2B content marketing strategies through a comprehensive investigation of the article "Engagement Marketing in the Netflix Era" published by Lookbook HQ, 2015. Find out how today's best sales enablement solution can help you execute a Netflix-inspired marketing strategy.

This week we’re discussing the impact that visuals have on the sales process. We share the science behind how visuals contribute to the effectiveness of any content strategy, and the ways that your sales process is enhanced.

This week we are continuing our conversation about sale reps and the value of sales training. Today we discuss the importance of having sales reps on your team that are subject matter experts. We define what a subject matter expert is, how they benefit your team and how your sales people can become subject matter experts themselves.  

Skura Corp. has released the first volume of a “Sales Enablement Success” series - Chapter 1: The New Approach to Sales; detailing the trends that every business needs to know today for tomorrow’s success.    

Earlier this week we discussed how the channel by which you deliver your message can impact the way a buyer interprets the meaning of that message. In case you missed it, you can check out our previous post here.

Choosing the right channel requires setting up a proper communications plan. For experienced marketers, this may seem redundant but the truth is, creating a communications plan helps you develop tailored and effective messages.  In turn, tailoring communications allows for a better understanding of your audience. Once this happens, you can determine what channel to use much easier and you can measure your efforts to figure out areas for improvement. 

Let's look at the 5 steps to creating an effective communications plan.

We recently discussed the importance of content marketing (in case you missed the post you can find it here). This week we are building off our recent conversation and discussing how content types and channels influence your communication.  We discuss how the medium is the message, the changing landscape of marketing techniques, and the most popular B2B marketing channels.

Although no two decision journey/purchase decisions are the same, buyers typically pass through three stages in their thought process before making any sort of choice. These stages include: 1) the awareness stage; 2) the consideration stage; and 3) the decision stage.

Have you ever seen a product or walked through a store and thought to yourself, “who on earth would purchase that?” Truth is, no matter how useless you think a product may be, someone out there thinks it will solve a pressing problem of theirs.

This week we examine the role that the decision journey plays in buyer awareness and overall communications planning.

Marketing concepts have come a long way in recent years. Today, customers have shut off the traditional world of marketing by fast-forwarding through television commercials and becoming immune to advertisement banners online (Source: Content Marketing Institute, 2015). Buyers no longer want to hear what marketers have to say. As a result, marketers have been forced to turn to  different tactics in an effort to get buyers to listen to their messages.

In my previous post, Understanding a Seamless Omni-Channel Sales Process, I discussed what having a successful Omni-channel strategy entails (in case you missed it, you can find that post by clicking here). Creating an effective Omni-channel strategy, however, might not be as easy as you think. I’ve complied a list of 5 ways that sales enablement software can assist you in successfully implementing Omni-channel for your business.