The P&C insurance industry is undergoing some radical disruptions to the established sales process, and consumers are now favouring a digital sales distribution over in person interactions, especially for easier policy purchases.
Today we examine why this shift is occurring, and what the future of P&C might look like after the dust settles.
Topics: sales enablement, digital marketing
This week we’re taking a look at the state of the property and casualty (P&C) insurance industry from both an external and internal perspective, laying out some disruptive forces that are shaking up the way P&C is sold, bought, and understood by the end user.
Topics: sales enablement, content marketing, data analytics
Today we’re expanding on our 'bad habits' topic by putting marketing under the microscope and analyzing 3 bad habits of the marketing department and how sales enablement can help to break them.
Topics: sales enablement, digital content marketing, sales and marketing alignment
For many of your customers, sales reps are the face of your company. Making sure that they put the right foot forward is not only a reflection of your company, it can also make or break a sale. This week we’ve compiled a list of the top 5 bad habits of sales reps and how sales enablement can help fix them.
Topics: content management, sales enablement, sales and marketing alignment, training process
With the year coming to a close, predictions on the table, and exciting things expected in 2016, we would just like to take a second and wish everyone a Happy New Year and prosperous 2016.
Topics: sales enablement
With 2015 drawing to a close, we’ve compiled a list of our sales enablement predictions for 2016.
Topics: sales enablement, content marketing
Happy Holidays and best wishes in the New Year from everyone at SKURA Corp.
Topics: sales enablement
This week we’re taking an introductory approach in analyzing the sales playbook. If you haven’t heard of a sales playbook or aren’t using one yet, this blog will certainly be of interest to you.
Topics: digital content management, sales enablement, sales success
As 2015 draws to a close, we discuss the top 3 ways that we think will assist you in building a stronger sales enablement strategy in the New Year.
Topics: sales enablement, multi-channel engagement, sales enablement strategy
When it comes to the sales call, the selling company must meet the buyer where they want to be met. Now I’m not just talking about the coffee shop, or the sales presentation itself, but at every level of buyer expectation. Today we’re explaining how SKURA Sales Enablement software puts the buyer’s desired channel, knowledge, and decision journey stage in focus.
Topics: mobile sales force, sales enablement, multi-channel engagement
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
