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The balance of power in the seller-buyer relationship is tipping, but why? and how? Check out this telling graphic for insights on this growing trend. 

 

Topics: ipad sales app, sales enablement, empowered buyer

 

In an earlier post I took an introductory look into Omni-channel engagement. This week we expand on Omni-channel engagement by looking at some of the challenges of Multi-channel engagement, how Omni-channel engagement can be beneficial, and how sales enablement can help you achieve Omni-channel engagement. 

Topics: digital sales, sales enablement, multi-channel engagement

Tablets and the technology behind them have taken the tech world by storm. Initially introduced to the market in 1987 by Linus, tablets became one of the most desireable technologies in 2010 when Apple introduced the iPad (Business Insider, 2013).

Today we analyze the application of tablet technology for enhanced marketing effectiveness in B2B sales.

Topics: mobile sales enablement, sales enablement, tablet detailing

Understanding mobile applications for sales enablement can be a difficult topic to wrap your head around. With so many definitions floating around, it is hard to pinpoint what using a mobile sales application actually entails. 

Topics: sales enablement solution, sales enablement, mobile sales enablement applications, digital sales aids, sales process, sales enablement success, sales presentations

A Beginners Guide to Understanding Omni-channel Engagement

What is omni-channel engagement? When did it start? Why does it matter?

This week we take an introductory look into the somewhat new, but very relevant strategy of omni-channel communications to give you a well-rounded understanding of this topic.

Topics: digital sales, sales enablement, multi-channel engagement, multi-channel sales enablement

Last week, I took an introductory look at buyer personas and how to create them. This week, I expand on how to effectively use these personas. In case you missed it, you can find my post, “what is a buyer persona and how does it influence digital content”, by clicking here.

Topics: sales enablement solution, sales enablement, sales process, sales analytics software, sales and marketing alignment

Today’s buyers are rapidly changing. On an individual level and broadly throughout the market, buyers are are becoming more empowered with the influx of information that they receive on a minute-to-minute basis. Today we explore the empowered buyer and help to explain some of the challenges faced by sales reps in the face of this demand for information.

Topics: content management, sales enablement, data analytics

The importance of mapping and understanding buyer personas is crucial, as it can make or break your company’s sales operations and communications. Through sales enablement software, creating playbooks tied to personas enables a number of strong benefits such as more tailored communications, a more conversational sales call approach, and overall improved sales and marketing alignment through streamlined efforts.

But what is a buyer persona, and how is it impacted by sales operations? This week we examine these factors and provide some enticing insights on the subject.

Topics: closed loop marketing, content management, sales enablement, data analytics

This article takes an introductory look into sales execution in 2015. There are changes happening in every industry, and much of it comes from new strategies for customer-facing communications as a direct result of technology-based trends and evolution. See why digital content marketing is like a chicken and egg conundrum, and 5 execution priorities to focus on when looking to enhance any sales process.  

Topics: sales enablement, digital content marketing, sales process, sales and marketing alignment

This week we examine the need-to-know concepts, strategies, and do's & don'ts of social media engagement for more effective use of digital content, and an enhanced sales process that can position the sales rep as a trusted conceirge before they ever suggest the product or service, let alone solutions.

Topics: digital sales, content management, sales enablement, sales process