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Sales Enablement meets Content Marketing: the Biggest Chunk out of Going to Market

Posted by Kent Potts on Aug 20, 2014 12:52:00 PM

From Face-to-Face interaction to remote customer meetings, follow-up via email, or instant Web portals, one thing is for sure - the sales rep/customer relationship depends on engaging content more than anything else. 

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Topics: sales enablement, content marketing, sales process

In Pharma: Multi-Channel Sales Enablement Empowers Reps

Posted by Jeff Scullion on Aug 20, 2014 10:00:00 AM

There has been a lot of buzz and activity in the pharma industry regarding mergers and acquisitions with most of the largest players.   It has been an incredibly active 2014 thus far and there seems to be more moves coming on the horizon.  Additionally, some of the largest players in the market have announced major staffing cutbacks.   This is an exciting time for pharma and a concerning one depending on what side of the fence you sit on. 

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Topics: sales enablement solution, sales enablement, multi-channel sales enablement

Sales Enablement Strategy to Eliminate “The Grey"

Posted by Jordan Lisacek on Aug 15, 2014 10:16:00 AM

Successful organizations often function like a well-oiled machine. Typically, there has to be a general understanding of what it will produce at any given time under a set of circumstances. This is almost like science, black and white, but ready to adjust for new conditions, able to adapt and improve with technological advancement.

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Topics: sales enablement, Adaptive Sales Enablement, sales enablement strategy

4 Ways to Simplify Sales With Strong Content Marketing

Posted by Jordan Lisacek on Aug 11, 2014 1:33:00 PM

In 2014, over 60% of companies will fail to hit their revenue targets.

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Topics: sales enablement, content marketing, sales process

Every Pipeline Needs a Control Room (aka Sales Enablement Platform)

Posted by Toby Petit on Jul 22, 2014 10:20:00 AM

The pipeline is a widely accepted metaphor for the sales process, as it conjures a simple visualization of a salesperson’s work. Pipelines transport goods from one location to another through underground pipe infrastructures. Similarly, effective salespeople transport prospects from the position of “potential customer” to the position of “paying customer” by leading them through a carefully constructed sales process.

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Topics: sales enablement, sales enablement solutions, sales enablement platforms

5 Insights to Understand Sales Reps & Improve Sales Enablement

Posted by Jordan Lisacek on Jul 18, 2014 10:02:53 AM

Annually, 34%-38% of companies have stated they have an accurate perception of their reps throughout the company. Over the last 18 months, reps have stated that 60% of their relations with prospective clients have stayed the same. To understand how to improve sales enablement and client relations, first begin by understanding your sales force.  

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Topics: sales enablement, clm tools

Connecting the Dots with CRM and Mobile Sales Enablement Integration

Posted by Kent Potts on Jul 9, 2014 10:34:00 AM

The road to revenue growth is directly dependent on the performance of the sales team, and there is nothing like revving up the sales team than doing so with the right technology.

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Topics: mobile sales enablement, sales enablement, sales enablement platform

Sales Enablement in a Culture of Self-Diagnosis

Posted by Kent Potts on Jul 7, 2014 1:43:16 PM

When was the last time you used Google to self-diagnose a medical issue? The dangers of self-diagnosis are numerous. When you self-diagnose, you assume that you can fully understand what is going on in your body, but most people cannot. By doing this, people may miss a larger diagnosis, deeming a single symptom as the full diagnosis.

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Topics: sales enablement, sales enablement platform

Sales Enablement Considerations for Virtual Selling

Posted by Kent Potts on Jul 3, 2014 9:07:35 AM

When potential clients are far away and sales representatives are selling remotely, there is a lack of human contact present in the relationship. Sales enablement tools like digital sales aids can help to pick up the slack that is inevitably caused by distance.

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Topics: sales enablement, digital sales aids, sales enablement tools

Sales Enablement for Smarter Selling

Posted by Tara Anderson on Jun 20, 2014 2:30:58 PM

Some company owners and organizers have well skilled techniques to guide them through the path of success. They employ certain strategies that help in the growth of their organization. What is it, that’s making them so successful?  Sales Enablement!

Sales Enablement is a term that collectively refers to measures and tools that are undertaken by the companies to enhance their appeal to the customers. This is done to ensure that the clients get to know the authentic information regarding the companies and their products, thereby increasing their sales number. In a nutshell, sales enablement refers to technology that ensures an efficient sales execution.  This will bridge the gap between the planning of the strategies by the companies and their final implementation.

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Topics: sales enablement solution, sales enablement software, sales enablement

The Power of SKURA

Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.

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