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From Face-to-Face interaction to remote customer meetings, follow-up via email, or instant Web portals, one thing is for sure - the sales rep/customer relationship depends on engaging content more than anything else. 

There has been a lot of buzz and activity in the pharma industry regarding mergers and acquisitions with most of the largest players.   It has been an incredibly active 2014 thus far and there seems to be more moves coming on the horizon.  Additionally, some of the largest players in the market have announced major staffing cutbacks.   This is an exciting time for pharma and a concerning one depending on what side of the fence you sit on. 

Successful organizations often function like a well-oiled machine. Typically, there has to be a general understanding of what it will produce at any given time under a set of circumstances. This is almost like science, black and white, but ready to adjust for new conditions, able to adapt and improve with technological advancement.

In 2014, over 60% of companies will fail to hit their revenue targets.

The pipeline is a widely accepted metaphor for the sales process, as it conjures a simple visualization of a salesperson’s work. Pipelines transport goods from one location to another through underground pipe infrastructures. Similarly, effective salespeople transport prospects from the position of “potential customer” to the position of “paying customer” by leading them through a carefully constructed sales process.

Annually, 34%-38% of companies have stated they have an accurate perception of their reps throughout the company. Over the last 18 months, reps have stated that 60% of their relations with prospective clients have stayed the same. To understand how to improve sales enablement and client relations, first begin by understanding your sales force.  

The road to revenue growth is directly dependent on the performance of the sales team, and there is nothing like revving up the sales team than doing so with the right technology.

When was the last time you used Google to self-diagnose a medical issue? The dangers of self-diagnosis are numerous. When you self-diagnose, you assume that you can fully understand what is going on in your body, but most people cannot. By doing this, people may miss a larger diagnosis, deeming a single symptom as the full diagnosis.

When potential clients are far away and sales representatives are selling remotely, there is a lack of human contact present in the relationship. Sales enablement tools like digital sales aids can help to pick up the slack that is inevitably caused by distance.

Some company owners and organizers have well skilled techniques to guide them through the path of success. They employ certain strategies that help in the growth of their organization. What is it, that’s making them so successful?  Sales Enablement!

Sales Enablement is a term that collectively refers to measures and tools that are undertaken by the companies to enhance their appeal to the customers. This is done to ensure that the clients get to know the authentic information regarding the companies and their products, thereby increasing their sales number. In a nutshell, sales enablement refers to technology that ensures an efficient sales execution.  This will bridge the gap between the planning of the strategies by the companies and their final implementation.