Today's pharma sales reps are facing the challenge of reaching healthcare professionals (HCPs). Last week we discussed the types of pharma sales and marketing content desired by healthcare professionals. The following is a corresponding infographic to help further explain how to succed in the digital age of healthcare.
Topics: edetailing, Pharma sales enablement, content marketing, pharma sales and marketing, pharma sales
Sales and marketing alignment is a hot topic in 2016, but as marketers continue to create digital content marketing material that doesn't directly support the sales process, friction is added to the sales cycle and sales reps are left creating their own digital content over time.
Today's infographic helps you understand the reasons why sales and markeitng alignment is a must have for business success in both sales and marketing.
Topics: digital content, content marketing, data analytics, sales and marketing alignment
This week we’re taking a look at the state of the property and casualty (P&C) insurance industry from both an external and internal perspective, laying out some disruptive forces that are shaking up the way P&C is sold, bought, and understood by the end user.
Topics: sales enablement, content marketing, data analytics
With 2015 drawing to a close, we’ve compiled a list of our sales enablement predictions for 2016.
Topics: sales enablement, content marketing
We recently discussed the importance of content marketing (in case you missed the post you can find it here). This week we are building off our recent conversation and discussing how content types and channels influence your communication. We discuss how the medium is the message, the changing landscape of marketing techniques, and the most popular B2B marketing channels.
Topics: sales enablement, content marketing, multi-channel engagement
The CMO role is changing, yet at the same time is becomming more of what it's already been. The question is whether you see marketing as a game of american football - turnbased, hard-hitting, and regimented, or hockey - high speed, quick plays, and persistent awareness? This post will take a fresh look into this ever evolving role, and provide 5 suggestions for what the CMO should focus on.
Topics: digital content, closed loop marketing, content marketing, sales and marketing alignment
Email is one of the most basic and reliable forms of online communication that has relentlessly maintained its importance in the business world. In recent news people have claimed that email is “Dying” merely because, in our minds, something that seems as old and rudimentary as email should be dying. In reality the effectiveness of email is still on top, especially within multi-channel engagement strategies. Although we acknowledge the importance of email, using it effectively continues to elude many of us.
Topics: sales enablement, content marketing, multi-channel engagement
Front-end content creation attracts more qualified leads and helps effective salespeople to sell. But, is there a method to all of the content creation madness? Make order from content chaos with the following guidelines:
Topics: content management, content marketing
From Face-to-Face interaction to remote customer meetings, follow-up via email, or instant Web portals, one thing is for sure - the sales rep/customer relationship depends on engaging content more than anything else.
Topics: sales enablement, content marketing, sales process
In 2014, over 60% of companies will fail to hit their revenue targets.
Topics: sales enablement, content marketing, sales process
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
