Our Blog

Oracle Marketing Cloud Interact 2014 took place in San Francisco earlier this month. From sessions covering modern marketing best practices, to training sessions from marketing leaders, exciting keynote lineup and private shows, Interact 2014 proved to be a great event for B2C and B2B marketers. Courtney Buchanan, a writer for the New School Marketing blog, covered the event’s happenings while picking up on valuable tips from Oracle Marketing Cloud attendees. Let’s take a look at the latest insights and best practices Courtney gathered from top professionals at the event. 

In her article, 4 Tips for Data-driven Glory: Insights from Interact 2014, Courtney addresses the importance of making sense of customer data to drive personalized experiences and, ultimately, bottom line impact. Below is a list of Courtney’s top 4 ways marketers can make use of data to get the most results from their marketing campaigns.

The marketing and sales model is forever evolving. Marketing and Sales weren’t always on the same team. Marketing executed campaigns while Sales acted on prospects thought to be ready for the face-to-face interaction. There was never a real collaborative effort between the two departments. The model begged the question “How do we reconcile the marketing process, which is product focused, with the sales process, which is customer focused?”

Today, the selling model means something entirely different. It’s called “Sales Enablement” – the process of bridging the gap between marketing strategy and sales execution and transforming the selling model into a cross-functional discipline; or as we define it:

The Content Marketing Institute compiled 50 of it's best quotes from various professionals to bring us this SlideShare presentation. These predictions include actionable advice that is relevant to content marketing in 2014.

One of the big struggles for sales organizations today is that the sales cycle continues to get longer because of the growing amount of options available to consumers. We’re overwhelmed with how many different companies are offering the same products. And if the sales cycle continues to lengthen, then revenue streams have the potential to decrease because sales aren’t being made as quickly as before. How can organizations combat this?