The Creation of a blog requires proper planning and research, especially if you want it to get attention online. Breaking through the noise of competing blogs can be a challenge, but when you understand the importance of providing the right content to the right audience; it becomes at little simpler. You need strong sales and marketing alignment in order for your marketing team to produce the most relevant and interesting content for your target market.
Topics: digital content management, real sales enablement, sales process, sales and marketing alignment
Blogging takes on many forms and has grown to be more than just a way of expressing thoughts. Blogging is still a relatively new form of media but has reached new heights over its roughly twenty years of existence. Initially, the concept of blogs was similar to an online diary, but now people have taken it from posting personal ideas to boosting company exposure.
Topics: closed loop marketing, content management, sales enablement, sales and marketing alignment
Email is one of the most basic and reliable forms of online communication that has relentlessly maintained its importance in the business world. In recent news people have claimed that email is “Dying” merely because, in our minds, something that seems as old and rudimentary as email should be dying. In reality the effectiveness of email is still on top, especially within multi-channel engagement strategies. Although we acknowledge the importance of email, using it effectively continues to elude many of us.
Topics: sales enablement, content marketing, multi-channel engagement
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
