Our Blog

Happy Holidays and best wishes in the New Year from everyone at SKURA Corp.

The New Year is almost here! If you’re making a resolution to be more organized when it comes to your content marketing efforts in 2016, then pay attention! Developing a content calendar is an effective tool for managing your content marketing efforts because they allow you to organize and create your content ahead of when you need to use it. This week we discuss 4 simple steps that will help you organize your content marketing in the New Year.

Earlier this week we discussed sales playbooks- what they are and why they’re essential. In case you missed that post, you can find it here. Today we’re discussing how to develop your own sales playbook using 4 simple steps, and conclude with some common mistakes to watch out for when it comes to creating your playbook.

This week we’re taking an introductory approach in analyzing the sales playbook. If you haven’t heard of a sales playbook or aren’t using one yet, this blog will certainly be of interest to you.

As 2015 draws to a close, we discuss the top 3 ways that we think will assist you in building a stronger sales enablement strategy in the New Year.

When it comes to the sales call, the selling company must meet the buyer where they want to be met. Now I’m not just talking about the coffee shop, or the sales presentation itself, but at every level of buyer expectation. Today we’re explaining how SKURA Sales Enablement software puts the buyer’s desired channel, knowledge, and decision journey stage in focus.

Earlier we discussed 4 ways to successfully achieve sales and marketing alignment (in case you missed it, you can find that post here). Achieving total sales and marketing alignment doesn’t happen overnight. Once alignment begins, many face the challenge of determining who owns the planning process, and which department has the final decision-making power.

Are you experiencing your sales and marketing teams fighting like cats and dogs? Then you might want to listen up! This week we’re discussing the best ways to create sales and marketing alignment.

This week we analyze how streaming content provider, Netflix, is inspiring B2B content marketing strategies through a comprehensive investigation of the article "Engagement Marketing in the Netflix Era" published by Lookbook HQ, 2015. Find out how today's best sales enablement solution can help you execute a Netflix-inspired marketing strategy.

This week we’re discussing the impact that visuals have on the sales process. We share the science behind how visuals contribute to the effectiveness of any content strategy, and the ways that your sales process is enhanced.