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We conclude our sales objection series with a review of common objections in a number of industries. We won’t be covering every industry, but we’ll go broad enough to cover a range of interactions. We also welcome suggestions to our Twitter page.

Wherever possible, effective responses to the objections will be provided, and a review of how to leverage sales content management software for a variety of interactions will be provided.

In our third installment, we delve into the tricky business of responding to objections. We detail a 3-step strategy to employ, things to always keep in mind, and ways that  predictive data analytics can reshape the entire challenge.

Last time we scraped the surface of sales objections, and why current digital content marketing strategies are reshaping what it means to prepare for objections.

Today we expand on the discussion and detail all of the types of sales objections a seller may face when trying to obtain commitment and close the deal.

Sales reps are expected to effectively overcome objections and add value to the discussion, yet with less information than ever before. Buyers are becoming more empowered with marketing content that dangerously tips the scales of knowledge and puts the seller in a disadvantaged position.

Today we dig into the world of handling objections with a buyer empowered to self-educate and formulate their own unknown buying criteria.

The P&C insurance industry is undergoing some radical disruptions to the established sales process, and consumers are now favouring a digital sales distribution over in person interactions, especially for easier policy purchases.

Today we examine why this shift is occurring, and what the future of P&C might look like after the dust settles.

This week we’re taking a look at the state of the property and casualty (P&C) insurance industry from both an external and internal perspective, laying out some disruptive forces that are shaking up the way P&C is sold, bought, and understood by the end user.

Today we’re expanding on our 'bad habits' topic by putting marketing under the microscope and analyzing 3 bad habits of the marketing department and how sales enablement can help to break them.

 For many of your customers, sales reps are the face of your company.  Making sure that they put the right foot forward is not only a reflection of your company, it can also make or break a sale. This week we’ve compiled a list of the top 5 bad habits of sales reps and how sales enablement can help fix them.

With the year coming to a close, predictions on the table, and exciting things expected in 2016, we would just like to take a second and wish everyone a Happy New Year and prosperous 2016. 

With 2015 drawing to a close, we’ve compiled a list of our sales enablement predictions for 2016.