Our Blog

By Dan Greenberg (Originally posted on FastCompany.com)

Axe body spray, once the embodiment of inane advertising, recently made a tectonic shift in its branding when it launched its “Make Love, Not War” Super bowl spot with a surprisingly poignant message and conspicuous lack of sleaziness.

Why the switch? Because we are in the midst of a meaningful content movement. From both the creative and technological side, modern media is undergoing a paradigm shift away from vapidity and towards to deeper meaning. This fundamental shift is no more apparent than on the Internet.

Topics: digital content, content management, content solution, meaningful content

A lot of the time, sales enablement experts talk about what tools sales representatives need to do their jobs effectively. From Salesforce to a proposal automation software to everything in between, there is definitely a need for tools, but, more importantly, the need is the insight that sales reps get from the tools they’re using. Before sales organizations can determine the tools they need, they need to figure out the information they actually need to gather.

Topics: content management, sales enablement, Adaptive Sales Enablement, marketing automation

The average sales cycle is 22% longer than it was five years ago,¹ which is not good news for sales professionals. In a world with more options and less patience, it’s important that sales organizations are providing potential customers with everything they need at each step of the buying phase and in a timely manner. But this is much easier said than done.

 

Topics: sales enablement, Adaptive Sales Enablement, sales enablement platforms

In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of mobile devices and tablet platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention.

Topics: digital content, edetailing, content management, field sales, iPad content management, ipad content publishing, ipad publishing, sales content management, ipad clm, digital content marketing

Topics: edetail, ipad content CRM, content management, engaging content, field sales, iPad content management, ipad content publishing, ipad publishing, mobile content management, sales content management, ipad power point, power point import, ipad presentation

Topics: content management ipad, edetail, edetailing software, Closed loop marketing iPad, ipad as a sales tool, mobile clm, tablet clm, Pharma sales enablement, iPad Closed loop marketing

Topics: mobile sales enablement, content management ipad, mobile sales software, ipad edetailing, tablet clm, ipad as sales tool, e detailing software, ipad sales tool, ipad app for sales, ipad content, ipad app

Topics: edetail, edetailing, ipad content CRM, Closed loop marketing iPad, iPad sales CMS, tablet clm, predictive analytics, skura detailing platform

By: Michelle Clark

Topics: mobile sales enablement, analytics software, digital detailing, digital sales, mobile sales force, sales force, salesforce

Topics: mobile sales enablement, mobile field sales, mobile sales app, mobile sales software, mobile clm, mobile sales solutions