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Why you must urgently plan your mobile strategy?

Posted by Kent Potts on Nov 20, 2012 11:00:00 AM

Many marketers are unsure how to harness the power of digital engagement via mobile sales enablement. They know they need a form of digital engagement. But the concept of digital leading marketing efforts is still too unnerving and unfamiliar.

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Topics: mobile sales enablement, mobile sales enablement solution, digital engagement, mobile field sales, mobile sales app, mobile sales application

Apps for Enterprise Infographic

Posted by Kent Potts on Nov 15, 2012 11:00:00 AM

(Enterprise Apps)
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Topics: ipad as a sales tool, ipad sales app, iPad sales CMS, ipad sales team

Skura Announces the Release of Skura SFX Version 4.2

Posted by Kent Potts on Nov 5, 2012 11:00:00 AM

Oakville, ON, November 5th, 2012 – Skura Corporation, the leading provider of sales enablement solutions is pleased to announce the official release of SKURA SFX v4.2.

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Topics: Skura Corporation, mobile sales enablement, Skura SFX, edetailing software, sales enablement solutions

Industry 1st....SFX Running on a Windows 8 Tablet!! *Pics*

Posted by Kent Potts on Nov 2, 2012 11:00:00 AM

SKURA SFX running on WIN8 Tablet!

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Topics: clm platform skura, tablet content crm, mobile sales software, tablet clm, windows sales app, windows 8 clm

38% of iPad users are Considering Migrating to Windows 8 Tablet

Posted by Kent Potts on Oct 29, 2012 11:00:00 AM

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Topics: ipad presentation, ipad salesforce

Windows 8 is Here!

Posted by Kent Potts on Oct 26, 2012 11:00:00 AM

Windows 8 has been reimagined to give you a whole new experience that’s faster, smarter, and totally customizable. And it’s not just for your PC – nope; this new OS is perfect for your tablets and ultra-portable laptops too.

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Topics: digital content management, sales enablement, sales professional app, windows sales app, windows tablet sales, windows 8 edetailing, windows 8 sales enablement

Novartis Greece Signs with Skura

Posted by Kent Potts on Oct 23, 2012 11:00:00 AM

View the press release here: Η Aqurance ξεκινάει συνεργασία με τη Novartis Hellas – ΕΠΙΧΕΙΡΗΣΕΙΣ – Capital.gr

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Topics: Skura Corporation, Skura SFX, skura detailing platform, e detailing software, business collaboration and sales enablement

Why Mobile Sales Enablement is the Future of Closed Loop Marketing (CLM)

Posted by Kent Potts on Oct 18, 2012 11:00:00 AM

Organizations across the pharmaceutical industry have adopted new tools to increase sales efficiency in the past two years. These tools include sales force automation (SFA) software to better manage reps and customers, and mobile solutions like smartphones and tablets to increase connectivity and improve physician detailing. Gartner reports that pharma organizations are embracing mobile technologies at an even clip with the general market, which is significant when considering that 22 percent of North American enterprises have already deployed tablets and 78 percent of the rest plan to do likewise by the end of 2013.

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Topics: Pharma sales enablement, closed loop marketing solutions, clm solutions

5 Ways you will get Instant ROI from a Skura SFX Deployment

Posted by Kent Potts on Oct 16, 2012 11:00:00 AM

By now you understand what tablets are capable of when implemented properly within an enterprise sales force. So when it comes to offering your customers engaging content, go for WOW & NOW!

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Topics: Pharma sales enablement, ipad pharma sales, mobile sales enablement app, Pharma iPads, Pharma sales force, ipad pharmaceutical sales

Scope It or Lose It

Posted by Kent Potts on May 25, 2012 11:00:00 AM

You have just received final budget approval from the powers that be for your “Closed Loop Marketing” (CLM) initiative.  After months of pitching and evolving the business case, all senior company stakeholders are on board, strategically aligned and eagerly anticipating the expected business benefits from this non trivial investment.  As with any strategic IT endeavor, benefits can often be exaggerated and total cost of ownership can often be down played.  It is no wonder that many people believe that the acronym CIO stands for “Career is over”, given the number of CIOs that have lost their jobs over a failed enterprise software investment that never lived up to the business case promise.

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Topics: clm app, closed loop marketing, edetailing app, ipad clm app, ipad edetailing, ipad edetail, ipad vs surface

The Power of SKURA

Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.

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