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This week we take an introductory look into sales and marketing alignment. Starting from the 101 of exactly what sellers and marketers do in 2015, and leading up to 5 best-practice recommendations to make sales and marketing alignment happen more easily at your organization. Technology solutions that many marketers use today will be examined, and some suggestions for making the 5 best-practices more attainable will be explained. 

This week we examine the need-to-know concepts, strategies, and do's & don'ts of social media engagement for more effective use of digital content, and an enhanced sales process that can position the sales rep as a trusted conceirge before they ever suggest the product or service, let alone solutions.

The role of the sales executive in building a high performance team is changing, and this is largely due to the shift in communications to digital content based interactions. Executives far and wide are being told to do more with less, and make better use of supportive technology. 

The fundamentals still play a crucial role in this new paradigm, and this week we take a fresh look at those fundamentals of sales performance management, and how new thinking is weighing in on traditional concepts. 

Motivation is a tricky subject, everyone has a different level of motivation, things motivate people differently, and motivation can even fluctuate several times in a single day. This reality makes it difficult to accurately pinpoint the root of motivation. Thankfully, the science of motivation, that is, the various components that influence motivation, is well documented. This week we take a light hearted, scientific look into how motivation works for the Sales Rep, and how you can maximize the motivation of your sales team.

The Creation of a blog requires proper planning and research, especially if you want it to get attention online. Breaking through the noise of competing blogs can be a challenge, but when you understand the importance of providing the right content to the right audience; it becomes at little simpler. You need strong sales and marketing alignment in order for your marketing team to produce the most relevant and interesting content for your target market.

Digital content marketing has grown exponentially, and created vast swaths of valuable content for Sales teams to use at every conceivable point of the sales process… but they aren’t. Sales and Marketing alignment is part of the problem, but many buyers and Sales Reps share similar feelings on the matter. A 4-step method may hold the answers to unlocking digital sales enablement solutions.

Digital channels and engagement are among the most popular mediums for customers to interact with brands. The buying experience has shifted as a result of constant digital connectivity and easy access to information. Customers are now immersed in an interactive shopping experience – one like they’ve never experienced before.

In this 5th piece of our 5 part series, you'll find a lighthearted guide to enabling sales reps to close more deals.

In this section, we want to discuss the age-old debate about sales reps; are they born or are they made? You would think that the best sales reps are extroverts who are able to hold up a conversation with just about anyone. You might even go as far as to say that they show poise and confidence in any situation and become the focal point in any environment. However, are these the requisites for being able to successfully pitch to a client? Doesn’t being more concise, and saying less with more, ultimately win over lip-worship?

“If it doesn’t sell, it isn’t creative.” David Ogilvy

You’ve just been assigned to a new role – you’re the new Sales Executive of a profitable Sales enterprise and you’ve got a sales team that’s not on target or quota. Sales are slipping. The team is discouraged and miserable, and to add insult to injury, your best sales rep has resigned last week and two more are off sick. What’s been going on here? You feel panicked and are hopeless and haven’t got a game plan of how to lift the team out of their rut. First, stop the panic. Most sales execs have faced these issues, and in the end have turned out real champions and leaders of their teams.