Our Blog

Have you ever seen a product or walked through a store and thought to yourself, “who on earth would purchase that?” Truth is, no matter how useless you think a product may be, someone out there thinks it will solve a pressing problem of theirs.

This week we examine the role that the decision journey plays in buyer awareness and overall communications planning.

Last week, I took an introductory look at buyer personas and how to create them. This week, I expand on how to effectively use these personas. In case you missed it, you can find my post, “what is a buyer persona and how does it influence digital content”, by clicking here.

The CMO role is changing, yet at the same time is becomming more of what it's already been. The question is whether you see marketing as a game of american football - turnbased, hard-hitting, and regimented, or hockey - high speed, quick plays, and persistent awareness? This post will take a fresh look into this ever evolving role, and provide 5 suggestions for what the CMO should focus on.

This article takes an introductory look into sales execution in 2015. There are changes happening in every industry, and much of it comes from new strategies for customer-facing communications as a direct result of technology-based trends and evolution. See why digital content marketing is like a chicken and egg conundrum, and 5 execution priorities to focus on when looking to enhance any sales process.  

This week we take an introductory look into sales and marketing alignment. Starting from the 101 of exactly what sellers and marketers do in 2015, and leading up to 5 best-practice recommendations to make sales and marketing alignment happen more easily at your organization. Technology solutions that many marketers use today will be examined, and some suggestions for making the 5 best-practices more attainable will be explained. 

What is sales enablement? It’s almost impossible to put your finger on an exact sales enablement definition. This is largely because of two reasons, one: the market is relatively new, and each player tends to define sales enablement in their own way, and, two: enablement isn’t actually a real word (yet), as I’ve come to realize through composing my written content on Microsoft Word.

This week we take a stab at defining sales enablement by combining and analyzing a number of external definitions. We also examine why we need sales enablement as it relates to current trends, and whether the current model is mitigating challenges, or chasing symptoms.

The Creation of a blog requires proper planning and research, especially if you want it to get attention online. Breaking through the noise of competing blogs can be a challenge, but when you understand the importance of providing the right content to the right audience; it becomes at little simpler. You need strong sales and marketing alignment in order for your marketing team to produce the most relevant and interesting content for your target market.

Blogging takes on many forms and has grown to be more than just a way of expressing thoughts. Blogging is still a relatively new form of media but has reached new heights over its roughly twenty years of existence. Initially, the concept of blogs was similar to an online diary, but now people have taken it from posting personal ideas to boosting company exposure.

Sales and Marketing are two teams in business that have seen an explosion of sales enablement technologies, everything from the heavy adoption of CRM systems and marketing automation, to social media, mobile devices, and ubiquitous internet connectivity.

Unfortunately, most are coming to realize that the state of the sales rep is in a continued state of decline, and the role of marketing is in a paradigm shift that, for now, is only making things worse.

The balance of buyer-seller power is tipping favourably towards the buyer, and trends aren’t showing signs of slowing. The solution to the challenges already exists, and though implementation can vary across industries, a turn-key solution may be a click away.