In the information age, attention is our most scarce and precious resource. We give our finite attention to the information that is available when we need it, where we need it. Wait for the morning paper to land on your doorstep? Forget it, you’ll already be in transit to work thinking about to the e-mails piled up in your inbox. You’ll catch up on the news on a mobile app before the newspaper hits your driveway. You’ve canceled that print newspaper subscription and traded it for a New York Times iPhone app. If a resource isn’t available to us at the time when we’ve scheduled to give it attention, it’s not for us.
Physicians are no different: they are willing to interact with pharmaceutical reps when they have the attention to give. Before, sales reps waited for hours in a reception room for the tiny window of time when a physician had a moment to focus on their presentation. They’d be allotted a brief moment to quickly make their case, and then they were shooed out of the way.
Read More
Topics:
edetail,
edetailing,
digital sales aids,
digital platforms
The Nokia 9000 Communicator was the first web responsive handset in 1996. Since then, web accessing from mobile devices became extremely popular so that consumers could get web content on the go. This gave rise to our new epidemic about Responsive Design.
Read More
Topics:
digital content,
edetail,
edetailing,
clm,
clm app,
closed loop marketing,
Closed loop marketing app,
edetailing software,
Closed loop marketing iPad,
responsive design
How is marketing evolving? A simple, straight forward question and here is the answer. It is all in recognition to the Internet. Businesses are no longer relying on TV ads, billboards and radio ads which are all examples of “outbound marketing”. They are gaining knowledge about new products through the web. This has given additional processes for researching and buying these new products. The most common web assisted way of communicating these new methods is through social media which is an example of “inbound marketing”. Here is a list of more examples of inbound and outbound marketing to show more understandable descriptions of the two.
Read More
Topics:
mobile sales enablement,
edetail,
edetailing,
sales enablement software,
content management,
crm integrations,
inbound marketing
In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of mobile devices and tablet platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention.
Read More
Topics:
digital content,
edetailing,
content management,
field sales,
iPad content management,
ipad content publishing,
ipad publishing,
sales content management,
ipad clm,
digital content marketing
One of the distinct advantages of top-tier CLM platforms is the ability to provide an entire briefcase of marketing material to the sales rep, and allow for any part of this high powered content to be easily retrievable during an eDetail. This powerful functionality enables the sales rep to deliver the appropriate material in any sales situation. It also brings up a new “Branding” paradigm; branding of the main “presentation” interface needs to work across all products being presented. The eDetailing environment should provide a seamless experience to the sales rep and customer for optimal delivery and reception of content across all represented products.
Read More
Topics:
edetail,
clm platform skura,
edetailing,
edetail ipad,
edetailing ipad
