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Front-end content creation attracts more qualified leads and helps effective salespeople to sell. But, is there a method to all of the content creation madness?  Make order from content chaos with the following guidelines:

Topics: content management, content marketing

In this 5 part series, you'll find a lighthearted guide to enabling sales reps to close more deals.

Topics: content management, customer engagement

How can you get the most value from your creative and marketing partners?

Gartner, Inc. recently reported new research showing that 50% of CMO’s digital marketing is outsourced. (U.S. Digital Marketing Spending Survey, 2013) This represents a significant investment in outside resources. With average marketing spend sitting at just over 10% of revenues and marketing budgets forecast to increase 6% in 2013, agencies – especially digital agencies – represent a huge investment.

Topics: content management, digital content management, digital marketing, customer engagement

     In the digital world, all of the information we need is generally available at our fingertips. We can gather more information about a company we are thinking about buying from, we can research our competitors and we can look up specific information about prospects in our lead management software. But what can’t be automated and grabbed from the Internet is the human touch that is needed for sales organizations to glean actionable insights and make reasonable conclusions. That’s where the quality of the sales team comes in.

Topics: content management, content solution, Adaptive Sales Enablement, sales collaboration

By Dan Greenberg (Originally posted on FastCompany.com)

Axe body spray, once the embodiment of inane advertising, recently made a tectonic shift in its branding when it launched its “Make Love, Not War” Super bowl spot with a surprisingly poignant message and conspicuous lack of sleaziness.

Why the switch? Because we are in the midst of a meaningful content movement. From both the creative and technological side, modern media is undergoing a paradigm shift away from vapidity and towards to deeper meaning. This fundamental shift is no more apparent than on the Internet.

Topics: digital content, content management, content solution, meaningful content

A lot of the time, sales enablement experts talk about what tools sales representatives need to do their jobs effectively. From Salesforce to a proposal automation software to everything in between, there is definitely a need for tools, but, more importantly, the need is the insight that sales reps get from the tools they’re using. Before sales organizations can determine the tools they need, they need to figure out the information they actually need to gather.

Topics: content management, sales enablement, Adaptive Sales Enablement, marketing automation

Choosing the right content management system can be quite tricky. Unless you have specifically defined set of goals and requirements, you can be lured by fancy functionalities that you might never use. So, what are the things that you should consider for in a content management system?

Topics: mobile sales enablement, content management ipad, content management, sales enablement, content management platform, cms

Mobile Usability is the determination if a product’s potential can achieve the goals of the user on a mobile device.  When determining product usability there are some key features to keep in mind.  For example, is it easy to use?  Does it have visual consistency? Is the process for completing the goal clear and defined?  Many app and website developers should keep in mind that their site or app should be easy to use in order to create a positive customer experience.  In order for sites or apps to perform properly on mobile devices (such as an ipad or iphone) they should have usability tests done.  If this is not completed then it may not have a user friendly experience.  Improper usability testing diminishes the user’s interest in the product.

Here are some techniques to design effective mobile websites and apps that should satisfy the needs of the most demanding users.

Topics: mobile sales enablement, Skura SFX, content management, mobile content management, sales content management, digital sales aid, digital project, digital sales aids

How is marketing evolving?  A simple, straight forward question and here is the answer.  It is all in recognition to the Internet.  Businesses are no longer relying on TV ads, billboards and radio ads which are all examples of “outbound marketing”.  They are gaining knowledge about new products through the web.  This has given additional processes for researching and buying these new products.  The most common web assisted way of communicating these new methods is through social media which is an example of “inbound marketing”.  Here is a list of more examples of inbound and outbound marketing to show more understandable descriptions of the two.

Topics: mobile sales enablement, edetail, edetailing, sales enablement software, content management, crm integrations, inbound marketing

In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of mobile devices and tablet platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention.

Topics: digital content, edetailing, content management, field sales, iPad content management, ipad content publishing, ipad publishing, sales content management, ipad clm, digital content marketing