Data is quickly becoming the essential raw material of any business decision. GlaxoSmithKline (GSK) sales and marketing teams now have access to previously unavailable insights regarding the interests and engagement levels of each physician. GSK can now witness how physicians engage with specific pieces of content—both during and after sales calls using adaptive sales enablement. This direct feedback is coupled with Skura’s predictive analytics, which suggest the optimal message, timing, and channel to approach individual physicians. Together, Skura's closed loop marketing solution enables the GSK marketing team to personalize approaches, provide more meaningful content, and build stronger relationships with physicians globally.
Learn more from GSK and understand how they improved their campaigns and doubled the amount of time their reps spend on calls with Physicians in 78 markets around the world.
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Topics:
closed loop marketing,
predictive analytics,
Adaptive Sales Enablement,
data analytics
Count yourself lucky if you are a marketer or sales professional that is tasked with marketing and selling in the pharmaceutical marketplace. These professionals face extremely tough and unique challenges that many markets do not face. Some of these challenges include:
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Topics:
mobile sales enablement,
closed loop marketing,
customer engagement,
Adaptive Sales Enablement
Over the past decade -especially over the last five years, we have seen substantial advancements in the world of medicine. Through the advances in Human Genome Discoveries, physicians can practice true preventative medicine. New Combination Drug Therapies are extending the lives of cancer and HIV patients. Robots can perform surgery. These are just a few of many other lifesaving advancements brought to us by researchers inside both large and small Pharmaceutical, Biotech and Medical Device companies.
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Topics:
clm platform skura,
clm app,
closed loop marketing,
Closed loop marketing app,
closed loop marketing application,
clm solution,
closed loop marketing solution,
closed loop marketing system
The Nokia 9000 Communicator was the first web responsive handset in 1996. Since then, web accessing from mobile devices became extremely popular so that consumers could get web content on the go. This gave rise to our new epidemic about Responsive Design.
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Topics:
digital content,
edetail,
edetailing,
clm,
clm app,
closed loop marketing,
Closed loop marketing app,
edetailing software,
Closed loop marketing iPad,
responsive design
You have just received final budget approval from the powers that be for your “Closed Loop Marketing” (CLM) initiative. After months of pitching and evolving the business case, all senior company stakeholders are on board, strategically aligned and eagerly anticipating the expected business benefits from this non trivial investment. As with any strategic IT endeavor, benefits can often be exaggerated and total cost of ownership can often be down played. It is no wonder that many people believe that the acronym CIO stands for “Career is over”, given the number of CIOs that have lost their jobs over a failed enterprise software investment that never lived up to the business case promise.
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Topics:
clm app,
closed loop marketing,
edetailing app,
ipad clm app,
ipad edetailing,
ipad edetail,
ipad vs surface
In today’s Pharma world the acronym CLM is typically associated with Tablet detailing. This is unfortunate because tablet detailing by itself does not equal CLM, although if used effectively can be an integral piece of an organization’s master CLM plan. Too many individuals including myself misuse the abbreviation almost every day whereby creating a negative connotation to the term. With that said, tablet detailing software does offer the ability to capture more granular detail of your sales interactions, enabling a more intelligent approach to future sales activity, but by itself will not close the loop. This is where I believe the whole “tablet detailing = CLM” confusion lies.
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Topics:
sales enablement software,
clm,
clm app,
closed loop marketing,
Pharma sales enablement,
clm solution
