The average sales cycle is 22% longer than it was five years ago,1 which is not good news for sales professionals. In a world with more options and less patience, it’s important that sales organizations are providing potential customers with everything they need at each step of the buying phase and in a timely manner. But this is much easier said than done.
Topics: sales enablement, Adaptive Sales Enablement, sales enablement platforms
There is a lot of discussion in pharma today about increasingly competitive market dynamics, changing economy, increased regulation, and a host of other challenges. The result of all this discussion? Lots of new sales approaches, marketing strategies, increased investment in interactive content, and adoption of new technology, but little customer / new customer engagement.
Topics: customer engagement, Adaptive Sales Enablement, closed loop marketing platform, multi-channel engagement, engaging your customers
It’s that time of year again. Sales Kick-off! You bring the team together. Sales, Marketing, Services. Everyone is pumped to talk about how this year is going to be the best ever. How things will be different, and how all of the new plans are going to change everyone’s destiny. It’s a great time.
But despite the rhetoric and flashy presentations, the reality is that year after year companies suffer from a gap between what the market team produces and what the sales team sells.
Topics: customer engagement, Adaptive Sales Enablement, sales enablement platforms, content management solutions
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
