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The Case for Sales Enablement Infographic

Posted by Skura Marketing on Apr 7, 2015 3:57:48 PM

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Topics: sales enablement, sales collaboration, sales and marketing alignment

Sales Enablement: For Reps, Productive > Busy

Posted by Skura Marketing on Mar 26, 2015 11:33:22 AM

When a sales rep shouts from the cubicle tops about his or her busyness, it’s time for a performance review. The busy body rep is likely mistaking movement for progress, and performance is suffering. When focused on the amount of activity rather than the quality of activity, a rep is sure to miss marks on the sales pipeline, which is driven by focus, clarity, and a flawless delivery of the right message at the right time. A tête-à-tête can realign, and the following sales enablement aids can help to give reps the tools to abandon busyness for real productivity.

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Topics: sales enablement, sales enablement tools

Sales Enablement: Forecasts More Accurate than the Weather Report

Posted by Skura Marketing on Mar 12, 2015 1:14:34 PM

Would you bet your paycheck on the accuracy of the local weather forecast for tomorrow? Surely you would not. But, when you put all of your company’s eggs in the basket of a bad sales forecast, you’re doing just that.

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Topics: sales enablement, sales enablement solutions, Adaptive Sales Enablement

CRM vendors are good at CRM....that's it!

Posted by Skura Marketing on Jan 7, 2015 12:21:51 PM

 

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Topics: closed loop marketing, crm integrations, sales enablement, digital crm

Top 5 B2B marketing predictions for 2015

Posted by Skura Marketing on Jan 5, 2015 10:44:21 AM

Originally Posted in FierceCMO: http://www.fiercecmo.com/story/top-5-b2b-marketing-predictions-2015/2014-12-16

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Topics: business collaboration and sales enablement, sales enablement, mobile sale enablement, Adaptive Sales Enablement, sales enablement technology, multi-channel engagement

50 Content Marketing Predictions for 2014

Posted by Skura Marketing on May 5, 2014 12:27:00 PM

The Content Marketing Institute compiled 50 of it's best quotes from various professionals to bring us this SlideShare presentation. These predictions include actionable advice that is relevant to content marketing in 2014.

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Topics: sales content management, business collaboration and sales enablement, sales enablement, Adaptive Sales Enablement, content marketing, sales collaboration

The Power of SKURA

Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.

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