Skura Marketing
Recent Posts
Topics: sales enablement, sales collaboration, sales and marketing alignment
When a sales rep shouts from the cubicle tops about his or her busyness, it’s time for a performance review. The busy body rep is likely mistaking movement for progress, and performance is suffering. When focused on the amount of activity rather than the quality of activity, a rep is sure to miss marks on the sales pipeline, which is driven by focus, clarity, and a flawless delivery of the right message at the right time. A tête-à-tête can realign, and the following sales enablement aids can help to give reps the tools to abandon busyness for real productivity.
Topics: sales enablement, sales enablement tools
Sales Enablement: Forecasts More Accurate than the Weather Report
Posted by Skura Marketing on Mar 12, 2015 1:14:34 PM
Would you bet your paycheck on the accuracy of the local weather forecast for tomorrow? Surely you would not. But, when you put all of your company’s eggs in the basket of a bad sales forecast, you’re doing just that.
Topics: sales enablement, sales enablement solutions, Adaptive Sales Enablement
Topics: closed loop marketing, crm integrations, sales enablement, digital crm
Originally Posted in FierceCMO: http://www.fiercecmo.com/story/top-5-b2b-marketing-predictions-2015/2014-12-16
Topics: business collaboration and sales enablement, sales enablement, mobile sale enablement, Adaptive Sales Enablement, sales enablement technology, multi-channel engagement
The Content Marketing Institute compiled 50 of it's best quotes from various professionals to bring us this SlideShare presentation. These predictions include actionable advice that is relevant to content marketing in 2014.
Topics: sales content management, business collaboration and sales enablement, sales enablement, Adaptive Sales Enablement, content marketing, sales collaboration