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Topics: sales enablement, customer engagement

Human lives are carefully constructed around a hardwired inclination to avoid pain and suffering. If we’re lucky enough to have the resources, we stay indoors during tornados and we don’t drive during ice storms. We lock our doors when a madman is on the loose, and our countries build up national security. We earn paychecks and keep savings accounts. We visit doctors for regular checkups, buy food to eat, keep clean water to drink, and the list goes on.

Topics: sales enablement, real sales enablement, sales enablement success

Front-end content creation attracts more qualified leads and helps effective salespeople to sell. But, is there a method to all of the content creation madness?  Make order from content chaos with the following guidelines:

Topics: content management, content marketing

In this 5 part series, you'll find a lighthearted guide to enabling sales reps to close more deals.

Topics: sales enablement, customer experience

In this 5 part series, you'll find a lighthearted guide to enabling sales reps to close more deals.

Topics: content management, customer engagement

Technology has greased the wheel and has exponentially accelerated the business process in the last several decades, and more so - in the last several years. Yet, in an ever-evolving environment, what has remained the same is the vital role that the marketing exec plays in the successes of both the marketing and sales teams.

Topics: sales enablement, marketing automation, sales process

Sales forecasting, discovering trends and aligning sales and marketing are just some of the reasons why leading sales organizations use analytics. Companies are consistently working on extracting data from the sales pipeline in order to increase win rates and shorten the sales cycle. Yet, even though data-rich analytics work to track key sales activities, sales execs are still lacking the necessary insights needed to improve the sales process. The question becomes: why, among all the information that’s available through sales analytics, are companies still not achieving growth? 

Topics: sales process, sales analytics software, sales analytics

Likely, your sales department is falling short in at least one of two sales rep onboarding areas: either uptake or ongoing education.  Perhaps it takes new reps months of ramp-up to sell accurately. That’s bad onboarding. Or, perhaps you invest heavily on rep education on the front end, then stop. That resulting lazy rep mentality also points to an onboarding problem. 

Topics: sales enablement, sales enablement platforms

Topics: sales enablement, sales enablement solutions

The pharma rep of today will approach these three types of healthcare practitioners:

Topics: edetailing, sales enablement, digital sales enablement