OVERVIEW:
With the acceleration of mobile and cloud computing technologies, business is increasingly on-the-go. Mobility plays a crucial role in differentiating best-in-class sales teams from their competitors. According to a recent study conducted by Aberdeen Research, sales representatives of 40% of best-in-class companies use mobile devices regularly during client interactions. A company can invest in a fleet of tablets for their sales teams, but how do they ensure sales teams are optimizing mobile technology? To ensure ROI in the hardware, a company must make strategic decisions on the right apps, platforms, processes, and leadership.
