The importance of mapping and understanding buyer personas is crucial, as it can make or break your company’s sales operations and communications. Through sales enablement software, creating playbooks tied to personas enables a number of strong benefits such as more tailored communications, a more conversational sales call approach, and overall improved sales and marketing alignment through streamlined efforts.
But what is a buyer persona, and how is it impacted by sales operations? This week we examine these factors and provide some enticing insights on the subject.
