Our Blog

Whether you’re using digital marketing to connect with customers, or you are on a sales call, one thing remains the same – you have to choose your words carefully in order to build relationships with your customers during the sales process. Having an awesome photo, a catchy video, or fancy graphics will work in your favor, but the number one thing in the successful sales rep’s arsenal is the words they choose.

The reality of Sales is that choosing the right word can sometimes change the entire sales approach for the better, or for the worse. A single word has the power to sway a customer to make a purchase decision or deter from a value proposition altogether. Words build relationships, and people buy from those that get into the heart of the matter by choosing their words carefully.

Sales representatives are hired to do one thing: sell.  But what tasks fall under the umbrella of selling?

From Face-to-Face interaction to remote customer meetings, follow-up via email, or instant Web portals, one thing is for sure - the sales rep/customer relationship depends on engaging content more than anything else. 

In 2014, over 60% of companies will fail to hit their revenue targets.

Today more than ever, marketers work to accumulate as much knowledge as possible on the habits and preferences of customers in order to improve conversion rates and help speed up the sales cycle. Tracking customer engagement, identifying top-performing campaigns and measuring marketing initiatives has given marketing the ability to deliver personalized offers and targeted messages based on consumer behavior. And while this has become a standard practice for marketing, the need to gather insights and analytics into the content that gets consumed after the sales call has become the next frontier in sales.