It’s that time of year again. Sales Kick-off! You bring the team together. Sales, Marketing, Services. Everyone is pumped to talk about how this year is going to be the best ever. How things will be different, and how all of the new plans are going to change everyone’s destiny. It’s a great time.
But despite the rhetoric and flashy presentations, the reality is that year after year companies suffer from a gap between what the market team produces and what the sales team sells.
