Healthcare is going digital around the world, but many pharma sales and marketing executives are reluctant to experiment with newer digital channels.
This gap adds friction to a traditional sales process that is already eroding because of the influence of technological and social challenges – according to some.
Today’s article explores the need for e-detailing in pharma sales and marketing, and how digital detailing applications both enhance pharma sales and delight HCPs at the same time.
Topics: edetailing, Pharma sales enablement, pharma sales and marketing
Everyone knows what tablets are capable of when implemented properly within an enterprise sales force. So when it comes to offering your customers engaging content, go for WOW & NOW!
Topics: content management ipad, edetail, edetailing software, Closed loop marketing iPad, ipad as a sales tool, mobile clm, tablet clm, Pharma sales enablement, iPad Closed loop marketing
Organizations across the pharmaceutical industry have adopted new tools to increase sales efficiency in the past two years. These tools include sales force automation (SFA) software to better manage reps and customers, and mobile solutions like smartphones and tablets to increase connectivity and improve physician detailing. Gartner reports that pharma organizations are embracing mobile technologies at an even clip with the general market, which is significant when considering that 22 percent of North American enterprises have already deployed tablets and 78 percent of the rest plan to do likewise by the end of 2013.
Topics: Pharma sales enablement, closed loop marketing solutions, clm solutions
By now you understand what tablets are capable of when implemented properly within an enterprise sales force. So when it comes to offering your customers engaging content, go for WOW & NOW!
Topics: Pharma sales enablement, ipad pharma sales, mobile sales enablement app, Pharma iPads, Pharma sales force, ipad pharmaceutical sales
In today’s Pharma world the acronym CLM is typically associated with Tablet detailing. This is unfortunate because tablet detailing by itself does not equal CLM, although if used effectively can be an integral piece of an organization’s master CLM plan. Too many individuals including myself misuse the abbreviation almost every day whereby creating a negative connotation to the term. With that said, tablet detailing software does offer the ability to capture more granular detail of your sales interactions, enabling a more intelligent approach to future sales activity, but by itself will not close the loop. This is where I believe the whole “tablet detailing = CLM” confusion lies.
Topics: sales enablement software, clm, clm app, closed loop marketing, Pharma sales enablement, clm solution
Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.
