Discovery can be one of the most powerful tools you offer to your potential customers. The act of discovering fosters excitement, curiosity and interest. Build that energizing experience around your product and you have a recipe for an engaging sales cycle that ends in closing a deal.
Sales enablement solutions can help your sales team discover new information about your potential clients at each step in the sales cycle. The best solutions allow reps to navigate a familiar platform to learn what customers are searching, whom they are talking to and what their interests are.
You can add value to your customer interactions by helping them discover, too. Because of customer analytics, you may know the message that you want to deliver to promote their discovery. But, how are you going to say it?
These days, customers are habituated to discovering: the tearjerker commencement speech promoted by YouTube, the newest technology shared on Facebook, or the industry buzz generated on Twitter. They have a chosen device by which they discover, whether it’s an Android, iPhone, iPad or a tablet.
Customers already speak a digital language and it’s how they choose to interact with the digital world. Some people are visual learners, some auditory learners. In the same vein, some people are iPad learners, and others are PC learners. Give them your new message and your new content, but deliver it on the device that they understand and operate. Sure, you may speak Android, but with the right content hub, you can deliver an iPad presentation to your Apple-speaking customer.
Mobile sales enablement solutions can act as your translator. They can allow your content to run on any device and any operating system. You, too, can speak all of the languages of the digital sphere.
