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Content marketing adoption is pretty universal amongst marketers all over the world, yet as more marketers continue to adopt these strategies, a major challenge continues to permeate the B2B world as sales reps struggle to accommodate the explosive growth of digital content marketing.

Today we explore the trends and challenges of digital content marketing for the sales team.

Data analytics in sales and marketing are as elusive as they are desired with many businesses struggling to make effective use of all the data they’re collecting. As we all know, not everything that can be measured matters, but making that distinction can be a challenge - especially once you consider the increasing volume, velocity, and variety of data that can be extracted from digital content marketing.

Today we explore the key strategies to make the most out of your data.

Sales and marketing alignment is a hot topic in 2016, but as marketers continue to create digital content marketing material that doesn't directly support the sales process, friction is added to the sales cycle and sales reps are left creating their own digital content over time.

Today's infographic  helps you understand the reasons why sales and markeitng alignment is a must have for business success in both sales and marketing. 

Data analytics are essential for effective digital content marketing, yet while most acknowledge that predictive analytics and closed loop marketing are essential for future success and optimization over time, most are failing to make effective use of the data inherently available with digital content sales and marketing operations.

Today we explore the top strategies you can employ for effective data analytics along your entire marketing and sales process.

The sales process continues to shift in accommodation of a new buyer decision journey that seemingly starts later and complicates efforts to establish relationships and add tailored value to each individual buyer.

While digital content marketing works to address these challenges, the increasing volume, variety, and velocity of data stemming from these operations tend to be poorly utilized for business outcomes.

Today we explore the many ways that predictive data analytics in digital content management enhance and even evolve sales process activities.

Data-analytics, predictive analytics, prescriptive analytics, sales analytics software, actionable insights, natural language processing, machine learning… sound familiar?

Analytics are big business in 2016 with keywords such as these placing as top of mind challenges for digital content marketers and sellers.

With the year in full swing we’ve decided to lay out the current state of and challenges within data analytics for businesses.

Sales enablement is a cross-functional discipline that integrates and coordinates the customer-focused value chain (sales, marketing, service, etc.) for an adaptive & tailored buyer decision journey experience.

Although several challenges are mitigated by a sales enablement tool, many businesses tackle each challenge with point solutions on a case-by-case basis, and executive decision makers are often unaware of the broader front-line challenges being faced by the sales and marketing team on a daily basis.

Let’s examine why business managers and executives need sales enablement for long term business outcomes.

When you’re working the front lines of sales or marketing, integrated marketing communications challenges can be a daily hurdle.

Trying to plan the right content, map buyer personas, distribute material and coordinate IMC, analyze consumption, etc. tends to reveal obvious gaps in technological capability that aren’t mitigated by current marketing and sales stacks.

The challenge for many isn’t finding the right solution, but rather, convincing the key decision maker to invest in a tool or solution that you need. Today we look at 3 steps to earn executive buy-in for sales enablement software (and other purchases).

A quick google search reveals several tips and lists to earn management buy-in for a change of strategy or investment in new technology, but as I’m sure many have found, they can be self-serving, lack focused value to your specific situation, and don’t make it easier to have that important 'final' discussion.

Marketing teams are facing a communications crisis trying to coordinate the communications of a global sales force. Marketing automation software has made digital content marketing accessible to many, but limits digital content awareness to lead generation, stopping short of coordinating sales communications.

Integrated marketing communication strategies are both preferred and profitable, but seemingly out of reach with current practices.

Today we look at how you can create an integrated marketing communications strategy that includes, integrates, and coordinates the sales force.   

We’ve been talking a lot about the sales stack and how it forms a holistic engagement solution for your client-facing business units (sales, marketing, service, etc.) but we can sometimes get caught up in the terminology and forget that just because it’s called a “sales” tool, it doesn’t mean sales-only tool.

The sales process simply facilitates a buyer decision journey, of which marketing is a part. Today we expand on sales enablement technology to help marketing teams understand how and why ‘sales’ enablement is just as important for marketing.