The tablet has changed the game in the face-to-face interaction and it has changed the game for the sales rep, too. The moment that a sales rep leaves the office for a sales call, Sales and Marketing execs empower the sales force with Mobile Sales Enablement. Companies that harness the possibilities offered by Sales Enablement technology, in other words, the tablet, are succeeding in several areas, and one of them is by bringing a system of Mobile Content Management into place.
In order to roll out better, stronger, and more refined campaigns, the marketing team has to work to produce content assets. From presentations to videos, product sheets and more, all of these assets are used by Sales during the face-to-face interaction and in the follow-up stages. But how is it possible to ensure that Sales uses the latest content; the content that has been refined after so many campaigns and interactions?
Mobile Sales Enablement works as a repository of content where all sales collateral is stored. All existing content is uploaded onto the platform from where it is syndicated to all tablets and sales reps. This creates a hub - a place which controls all content distribution.
It becomes that all content can be accessed from the tablet from anywhere at any time via a mobile platform. With this kind of platform, all collateral is effectively displayed on a tablet, and becomes accessible offline as well. Once a new version of a document rolls in, uploading it once ensures that all sales reps have the latest and most refined materials.
The benefits of a good Content Management system:- Everyone can access the latest content
- Content is easily uploaded once and remains on the platform forever
- No need to scramble to find the right version of a document
- Content becomes marketing-approved in order to engage with customers using the right messages
- Content is used to its fullest potential because it can be easily accessed
Using the tablet lends itself to an interactive experience for the customer. When a certain topic during the engagement process comes up, the right support material can be easily accessed. Sales material becomes the cornerstone of sales rep/customer relationship. It works to hold the customer in intrigue while capturing their attention.
The benefits of Mobile Sales Enablement Technology for a sales organization:
The benefit of a Mobile Sales Enablement solution extends further than just managing the syndication of content from a central place to the tablets of all sales reps. It offers more.
- Insight: Mobile Sales Enablement gives sales and marketing execs insight into how sales reps are interacting with their tablets. Gathering this kind of insight means implementing best practices in the selling process and during sales call.
- Closing the loop: A Mobile Sales Enablement platform allows Sales to gather data on sales call, and then relay that information back to marketing. Which content was most engaging and which content was neglected provides Marketing with the kind of information that works to refine campaigns.
Looking for success with your content strategy? Mobile Content Management could be just the boost your Marketing and Sales teams’ need to improve conversions.
